Job Summary

The digital marketing team within AB's Client Group is looking for an experienced Digital Marketing Analytics professional to support ongoing digital marketing activities. This role will provide valuable analysis and insight to better leverage AB's digital capabilities, and to quantify the impact of AB's digital marketing strategies. Based within the digital team, this role will support digital program owners, channel marketers, and investment writers across various activities including content marketing, email campaigns, digital advertising and social media. This individual will help develop key measurement strategies and governance to ensure consistency in reporting and analysis across digital touch points.

Key Responsibilities

• Work closely with business stakeholders, marketing and digital teams to support digital initiatives and campaigns by:
  • Understanding and formulating the business questions data analyses will answer
  • Translating business requirements into data analyst requirements
  • Leading and providing appropriate analysis and actionable insights
• Be responsible for analytics reporting and insight in accordance with core KPIs, developing and delivering a range of reporting capabilities to highlight the effectiveness of marketing activities
• Define and deliver appropriate analytics implementation for new initiatives, campaigns, pages and websites, developing business and reporting requirements as necessary
• Develop and deliver regular reporting covering areas such as web traffic, content engagement, advertising & paid search, social media traffic & engagement, email marketing, lead generation & marketing automation
• Perform AB's analytics implementation, ensuring new requirements are implemented in accordance with current standards and are tested, identifying issues and remedying as appropriate

Required Skills

• Bachelor's degree and/or 5-7 years of experience in digital measurement and analytics
• Proven track record of delivering appropriate reporting and analysis in a B2B and/or B2C environment, leveraging relevant technical solutions
• Demonstrable experience of using analytics platforms such as Google Analytics or Adobe Analytics to collect, organize and deliver relevant analytics reports and actionable insight
• Hands-on experience in analytics tagging (Adobe Launch or Google Tag Manager) and good understanding of JavaScript to optimize site tagging
• Experience in analyzing A/B or multivariant testing and personalization initiatives to measure the success of such activities by documenting results, learnings and recommendations
• Familiarity with marketing automation and lead scoring analysis using platforms such as Salesforce Marketing Cloud, Pardot, Marketo etc.
• Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight if needed
• Strong communication skills, particularly when articulating findings in meaningful, clear ways to business and marketing stakeholders with an emphasis on actionable insight
• Experience in Financial Services, specifically Asset Management is preferred

Client Group Overview

The Client Group has a presence in the Americas, Europe, Asia and Australia, and is composed of five main areas:

• Sales & Client Services works with financial intermediaries and institutions to offer diversified investment solutions that help clients build and preserve their wealth
• Business Development is a conduit to the firm's investment teams and supports our clients and internal business partners through investment-platform and product content, messaging, competitive analysis and education
• Product Strategy & Development designs, develops and manages the firm's global lineup of investment services and considers clients' evolving needs to identify new opportunities
• Marketing promotes the firm and its services by creating, packaging and distributing content and messaging to engage diverse audiences through digital platforms and initiatives, strategic campaigns, and events
• Business Transformation looks to evolve and scale our business, leveraging digital and data, to drive top-line growth and improve profitability

People of color, women, and those who identify as LGBTQ people are encouraged to apply. AB does not discriminate against any employee or applicant for employment on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital status, citizenship status, sexual orientation, gender identity, military or veteran status or any other basis that is prohibited by applicable law. AB's policies, as well as practices, seek to ensure that employment opportunities are available to all employees and applicants, based solely on job-related criteria.
Nashville, Tennessee