Digital Experience Manager
Company Overview
Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.
Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.
We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, and Asia.
Job Description
Under general supervision, writes, edits, proofreads, and copyedits content for various channels including online platforms and print publications. This position is also responsible for executing on a digital user experience with customer segmentation in mind. This will include translating marketing and business objectives into design strategies that integrates a customer-centric approach. Furthermore to perform relevant analysis and provide recommendations.
Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Incorporates search engine optimization best practices in all materials produced. Ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Writes, edits, tests and improves interface text, educational materials, and other informational content. Develops knowledge to become a subject matter expert for an assigned product or topic of information. Influences content decisions based on user insights and data. Works closely with Product Managers, Designers and Process Specialists to create digital customer experiences that are simple, clear and in alignment with internal policies and systems. Partners with contact center teams, marketing, product, and others to ensure a consistent experience. Helps maintain customer experience style guides.
Qualifications
Requires a bachelor's degree or an equivalent combination of education and experience. Requires at least 3 year related experience.
Requires developing expertise in the best practices of marketing communications design. Able to take information from multiple sources and synthesize that information into manageable content for users. Ensures complex information is understandable. Must be able to coordinate effectively with internal and external resources in order to deliver a quality marketing product. Requires excellent computer skills Must have excellent written and verbal communication skills.