Digital Acquisitions Specialist Senior Associate
Center 1 (19052), United States of America, McLean, Virginia
Digital Acquisitions Specialist Senior Associate
The Digital Acquisitions Specialist Senior Associate will be responsible for managing display campaign execution for U.S. Card acquisitions. Display campaign management will include activities such as new campaign launches, designing and implementing tests, process improvements, and optimization across our active display advertising accounts. The Senior Associate will be the expert in outbound advertising and the associated platforms and will stay in-tune with all digital marketing updates and best practices.
Responsibilities:
Monitor digital advertising trends and generate insights to identify opportunities for campaign improvement and optimization
Management of display acquisition campaigns, across multiple platforms, including Yahoo Mail & Google Discovery Ads, from planning & execution to analysis and reporting
Carry out campaign management tasks including: campaign launches, bid/budget updates, monitoring, etc.
Set learning agendas for specific segments and campaigns
Develop and execute tests, including: creative, landing page, audience, and channel expansion testing
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute display strategies end to end
“Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing specific technology tools
Solid understanding of performance marketing, conversions, and online customer acquisition
Ability to work with high-performing team mates, as well as partners across the enterprise
Basic Qualifications:
Bachelors’ degree or Military experience
At least 2 years of experience in Display or Social advertising - specifically with Google and Yahoo advertising platforms
At least 1 year of experience analyzing and evaluating campaign performance
At least 1 year of experience in project management
Preferred Qualifications:
Masters in Business Administration
At least 3 years of experience in Digital Marketing with responsibilities overseeing high volume and multi-million dollar media budgets
At least 2 years of experience in project management
At least 1 year of experience in product development
At least 1 year of experience in working with external agencies and/or advertising platforms
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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