Company Description

About

Together we make. Come make with us.

Overview

About us

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

Job Description

Cricut finds itself at an exciting tipping point. Our Canadian business is experiencing tremendous growth and we are looking for the perfect Social Media Manager to help us reach new heights. The career opportunities for the successful candidate are really limitless.

As the Canadian Social Media Manager with Cricut, your focus is to aggressively grow Cricut’s Canadian awareness by directly managing social media, influencers, the social community and PR activities. This position reports to the Canada Marketing Manager and will work closely both with the Country Director and the Marketing Manager.

This job is a full-time Contract role for 12 months with a potential to turn into permanent based on the company's need at the time.

Key Contacts:

• The successful candidate will work effectively with personnel in Utah head office across multiple levels and roles, including channel marketing, PR, Social and influencer teams, as well as product marketing, sales and admin.
• The same will be expected of them for their relationships with external parties, including PR agencies, Influencers, Influencer agencies, “Friends of Cricut” in the social community, Cricut crew members and many more
• Liaising and intervention with customer (Walmart, Costco, Staples, Indigo, Home Depot and more) social media managers is a key part of the role

Primary Responsibilities:

• Help to define the CA social and PR strategy.
• Build a 3-month rolling content calendar for CA Facebook, Insta, Pinterest and Tiktok pages. Source both UGC and Cricut-created content that is individual and follows strategic guidelines.
• ·Build a 3-6 month rolling calendar for influencer activations.
• Work with AspireIQ, our influencer management system. Work with and build strong relationships with key CA influencers to build programs aligned with the Influencer calendar.
• Recruit new influencers in identified targeted categories
• Build clear directives and KPIs for “Friends of Cricut”. Track KPIs by being close to admins and their activities on their pages. Provide direction to the “Friends of Cricut” to achieve outcomes.
• Provide direction aligned to the 3-month influencer/content calendar to our PR agency. Track KPI achievement on a weekly/monthly basis.
• Execute PR events to attract, inspire and educate influencers, bloggers and press journalists. Minimum one large press event per year.

Additional Considerations:

• Plan and execute within budgetary constraints. Track and forecast all spend, including outright payments, samples and over and above costs.
• Maintain a thorough understanding of social media landscape and trends
• Measure KPIs consistently for all activities such as post qty/reach/impressions/CTR/comment tracking etc,
• Success is measured in achieving/exceeding targets for increasing Cricut brand awareness. Specific KPIs will be assigned.
• Intermediate proficiency/understanding of Cricut products, ecosystem is a priority (eventually !)
• Be on your game - Respond in a timely manner to partners’ needs via phone and email
• We are a small and hungry team. We expect every team member to pitch in on any and all activities in order to achieve the outcomes we are after without consideration to specific role responsibilities.

Qualifications

Qualifications:

• 5-10 years of marketing and social media experience in the retail, technology, lifestyle or DIY markets.
• Proficient with MS Office suite, Google Analytics, Social Media platforms.
• Proficiency in both English and French languages (written and oral) preferred.
• Candidates from other backgrounds will also be considered.
• Experience managing influencers and influencer programs strongly considered.
• Experience managing events strongly considered.
• Must possess ‘can do’ attitude and a willingness to work hard and be part of a small, dynamic, and energetic team.
• Must apply independent thinking and self-direction to accomplish goals
• Location is flexible as the position will be home based. Ideally based in Toronto as the other team members are in the Toronto area, as are our customers.
• Cultural fit: Energetic, self-starter. Gets stuff done without being a jerk. Is a player, not a victim. 
• Acts like an owner.

Opportunity:

• As a brand enjoying hyper-growth, the opportunities for personal and career development are substantial. As a self-starter, your motivation, passion and energy will be key to future success.

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.