AVP, Marketing - Home Improvement at Synchrony

| Atlanta, GA
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Job Description:

Role Summary/Purpose:

The AVP, Home Improvement Marketing is responsible for setting and implementing the marketing strategies to drive growth across select Tier 1-3 and client partners. This marketing leader will work collaboratively with Client Development and assigned partner organizations to manage the credit programs and drive program growth. In addition, this role will manage evolving network strategies and other responsibilities as assigned.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

***This position must work in EST/CST hours***

Essential Responsibilities:
  • Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans for assigned clients
  • Establish and develop key relationships at senior levels of partner organizations
  • Establish and execute annual partner marketing plans for large retail/online clients
  • As part of the Home Improvement marketing team, help develop, support and drive unique and impactful acquisition, activation, and usage campaigns
  • Optimize contractual marketing spend and pursue additional funds to meet growth goals
  • Partner with analytics to monitor and collect data on campaign performance
  • Develop and manage Purchase Order/Invoice requests for OEM partners and Synchrony suppliers
  • Manage, review, and monitor partner emails and campaigns
  • Deliver marketing programs and strategies through cross-functional matrixed organizational structure
  • Monitor the competitive space and be aware of market changes and trends
  • Share best practices and successes internally and externally
  • Perform other duties and/or special projects as assigned


Qualifications/Requirements:
  • Bachelor's Degree, or, in lieu of a degree, a high school diploma/GED and 9 years of marketing experience in the credit card or financial services industries
  • 5+ years digital marketing experience, preferably in credit card or financial services
  • Ability to travel as needed ~ 20%


Desired Characteristics:
  • MBA
  • 5+ years of marketing experience with in-store marketing
  • Outstanding communications, relationship building, influencing and collaboration skills
  • Proven ability to partner and communicate effectively with all levels of the organization
  • Experience managing agency relationships
  • Demonstrated project management skills
  • Experience with digital & direct channels - mail, online and mobile
  • Strategic thinking with ability to support the implementation of actionable plans to drive business results
  • Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
  • Collaborative style and approach with comfort working in a matrixed, decentralized structure
  • Experience working with WorkFront project management tool
  • Strong PC proficiency (MS Office Suite) or comparable software applications


Eligibility Requirements:
  • You must be 18 years or older
  • You must have a high school diploma or equivalent
  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).


Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:
  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.


The salary range for this position is 75,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Job Family Group:
Marketing
More Information on Synchrony
Synchrony operates in the Financial Services industry. The company is located in Stamford, CT, Charlotte, NC, Kettering, OH and Chicago, IL. Synchrony was founded in 2022. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 28 open jobs at Synchrony, click here.
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