About Us
We're a growing company. Everything we do, we do to help people grow. Our mission is to be a partner in progress on each unique journey to hair wellness. We provide personalized, natural solutions for healthy hair growth and connect people with doctors who care about hair. We challenge existing treatments and methodologies to continue to advance the frontier of hair science. As we help our customers grow, we grow too- through diversity & inclusion, teamwork & collaboration, and through empowering ourselves and others with our passion for wellness and innovation.
#KeepGrowing. It's our mantra- a voice of encouragement for hair and humanity, motivating people to grow in the best ways possible: personally, spiritually, and exceptionally.
About You
Nutrafol is looking for a data-driven and growth mindset Assistant Manager for Paid Search. In this role, you will be an integral part of executing, managing, testing and optimizing paid search campaigns on the Growth Marketing Team and will report to the Paid Search Manager. The main focus of this role will be supporting new customer acquisition via Google, Bing, and Yahoo.
We are a highly motivated, collaborative and fun-loving team with an entrepreneurial spirit and bias for action. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!
Responsibilities

• Improve performance by owning day-to-day management of campaigns, including budget and bid management and conducting A/B tests
• Lead new campaign launches from keyword planning and copy/creative planning to execution
• Work with Paid Search Manager to analyze large data sets and identify areas of improvement
• Partner closely with creative and brand team to develop and optimize ads based on performance data
• Collaborate with other growth channels in order to execute an integrated marketing campaign
• Partner with Google Account Team to monitor and improve account health

Requirements

• Minimum of 3+ years of experience working on Paid Search and managing large budgets
• Proficient in Google Ads, Microsoft Ads, and Yahoo Native across Search & Shopping
• Proven track record of delivering measurable results in terms of CPA, CTR, and other lower-funnel metrics
• Detail-oriented with strong analytical and problem-solving skills
• Experience executing and analyzing A/B creative and landing page tests
• Ability to multitask and work efficiently in a fast-paced environment
• Comfortable working cross-functionally with brand, creative, and tech
• Effective communication and presentation skills

Nice to Haves

• Experience with web analytics tools like Google Analytics
• Experience with bid management tools (e.g. Marin, Kenshoo, etc.)

Perks & Benefits

• Fully remote work experience, including a one-time allowance for home office setup
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly work from home stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Virtual happy hours, yoga, and meditation sessions throughout the year
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Access to our in-house Naturopathic Doctors
• Pet insurance and benefit programs