Advertising Strategist at Ansira (Detroit, MI)

| Detroit, MI
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In a world where it’s never been harder for brands to capture and keep customers, experience is everything. An independent, global marketing agency, Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. That’s why Ansira arms brands and their sales partners with solutions to make those experiences possible: strategy, performance marketing, loyalty marketing, martech consulting and integration, channel partner marketing, and local marketing activation. For more information, visit Ansira.com or LinkedIn.

Dealer Group Advertising Strategist are the digital advertising experts counted on by all stakeholders in a group to create, execute, and report on, advanced multi-channel strategies. They are knowledgeable and experienced in all Sincro advertising products, industry trends, and are looking to optimize and test new strategies that help a group achieve their business goals. They own gathering group goals around desired audiences, performance benchmarks, and ensuring expected ROI and value is delivered at each tier of a dealer group organization.
Responsible for product delivery and optimization for key customers, required to hit revenue/retention targets, responsible for digital advertising performance and alignment to client goals.
 
Can manage National Dealer Groups (5+ rooftops) and Strategic Partners (I.e.Influential Dealers,Agencies) 

Education & Experience

  • 4-6 Years’ managing complex advertising strategies. 
  • 4-6 years’ experience and Expert level abilities with Google Ads, Social, and Microsoft Ads
  • 4-6 Years client facing advertising agency account management experience
  • 3+ years’ experience managing digital video and social advertising 
  • Google Ads and Google Analytics Certifications Required 
  • Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience

Required Skills/Abilities

  • Create advanced dealer group digital advertising strategies that drive customer business success
  • Use customer feedback to influence opportunities for improving performance and new ad product penetration
  • Forecasts market trends and utilizes them to inform customer strategies
  • Provide digital advertising analysis and recommendations to all levels of DG Business
  • Influence customer brand positioning and ad messaging while targeting the proper audience
  • Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk
  • Own growth plan for all customers in efforts to hit yearly group growth initiatives
  • Ensures advertising strategy is integrated into greater group product driven strategies
  • High level of maturity and judgment to represent the Dealer Group Agency to the client in a polished, intelligent manner 

Job Duties/Responsibilities

  • Monitor and analyze campaigns and make regular proactive changes to improve account performance 
  • Identify and present new opportunities/areas of growth to client that will improve account’s ability to achieve desired outcomes 
  • Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts 
  • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients
  • Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS 
  • Complete competitive client analysis to drive customer advantages in advertising performance and strategy 
  • Own launches of new advertising products and ensure proper integration into customer strategy 
  • Responsible for corporate and rooftop level communication plans and engagement 
  • Leverage account team strategies and knowledge to drive client satisfaction 

We are a culture of passionate, collaborative and respectful people. We are curious about finding the most strategic solutions, while being fearless in our pursuit of pushing the limits.

More Information on Ansira
Ansira operates in the Marketing Tech industry. The company is located in St. Louis, MO, Chicago, IL, Troy, MI, Atlanta, GA, Dallas, TX, Irvine, CA and Seattle, WA. Ansira was founded in 1919. It has 791 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 30 open jobs at Ansira, click here.
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