About you

You’re a data-driven Marketer with demonstrated experience developing pipelines and driving growth in the tech sector. Your creative problem solving skills are as equally impressive as your ability to partner with teams across an entire organization. You believe innovation is key to success and even when you’re successful in your efforts, you seek ways to optimize the solution further. 

The opportunity 

We’re growing fast and are seeking an Account Based Marketing Manager to lead the development, orchestration, management and measurement of ABM programs to drive pipeline, sales acceleration, and revenue from target accounts. Do you love chasing new challenges and thinking of creative new ways to connect target audiences with solutions? If so, we want to talk to you. This is a great opportunity to take the reins on a solid (but still blossoming) ABX strategy and lead the engagement, nurture, and conversion of business and advocacy from targeted prospect and customer accounts.

• Generating pipeline by developing and executing innovative and creative Account Based Strategies across channels. 
• Owning ABM strategy and campaign concepting through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement in collaboration with our Campaign Manager
• Aligning marketing and sales in creating target account lists by establishing account profiles and selection criteria; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people
• Working with Digital and Ops teams to segment accounts by level of engagement, priority, industry, market segment and other criteria to create tailored content paths and experiences
• Providing ongoing data and insights on target accounts and contacts within these accounts utilizing tools and resources to the Revenue team (Marketing, Sales, RM)
• Measuring, analyzing, and reporting on target account movement through the funnel on a monthly, quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced) on an ongoing basis
• Developing and providing ongoing sales communication and enablement to ensure alignment, collaboration, and follow up on marketing generated leads – including ABM dashboards and playbooks
• Evaluating, selecting and managing vendors that contribute to ABM strategies like personalization platforms, direct mail providers, fulfillment services, etc.
• Owning the relationship with our ABM tech vendors, collaborate with the Digital and Ops teams to optimize our ABM tech stack 
• Evangelizing ABM across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABM infrastructure.
• Innovating and educating marketing team members on ABM best practices and trends

Who we’re looking for 

• Minimum 2 years of experience in a high-tech B2B demand generation, ABM, or segment-based marketing role
• Familiarity/Proficiency with intent data and ABM tech (Demandbase, 6Sense)
• Experience executing innovative, multi-channel B2B marketing programs 
• Strong reporting capabilities and the ability to provide insights and analyze multi-channel programs
• Strong project management and time management skills
• Strong interpersonal and communication skills
• Excellent attention to detail and ability to self-manage

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