Marketing Transformation – Senior Manager

The Creative Operations & Design Ops Lead is responsible for defining and embedding Dyson's future creative operating model.

As Dyson continues to evolve how content is created, managed and activated, this role will establish the processes, governance, standards and ways of working that connect creative, design, production, technology and marketing teams into a single delivery ecosystem.

Acting as the business owner for Design Operations, the role will shape how work moves from brief through to activation, ensuring teams are aligned around common standards, designs systems, efficient workflows and scalable delivery models. This role will bridge the gap between creative teams and technology platforms, translating business needs into operational requirements and ensuring new capabilities deliver meaningful organisational change.

Working in close partnership with:

• Technology, Operations & Innovation Lead - which owns technology, innovation and production capability strategy

• Head of Resourcing – which owns the management of resource application

• Head of Design – which owns what good looks like from a creative perspective

• Design System Lead – which owns the resource to build our design system

You will own the operating model, adoption and change management required to ensure technology, people and processes evolve together. 

Key Responsibilities

Creative Operating Model Ownership

• Define and continuously evolve Dyson's end-to-end creative operating model.

• Establish scalable workflows spanning briefing, planning, creation, review, approval, localisation and activation.

• Create governance frameworks, standards and performance measures that improve consistency and efficiency.

• Drive simplification of complex workflows and reduce unnecessary operational friction.

• Ensure clear ownership, accountability and decision-making throughout the content lifecycle.

Design Operations Leadership

• Act as the business owner for Design Operations across Dyson Marketing.

• Define requirements for design systems, templates, asset standards and reusable content frameworks.

• Drive adoption of common tools, workflows and governance across creative and design teams.

• Develop operational frameworks that enable content to be created once and adapted at scale.

• Ensure Design Operations capabilities support long-term business and creative objectives.

Process, Platform & Product Ownership

• Translate business and creative requirements into prioritised operational and platform requirements.

• Partner with IT, Product Owners and Technology teams to shape platform backlogs and roadmaps.

• Ensure technology investments support defined operating model outcomes.

• Act as the primary connection between creative ways of working and enabling technologies.

• Define measures of success and business value for operational capabilities.

Change & Transformation

• Lead cross-functional transformation initiatives across Creative, Design, Production and Marketing functions.

• Drive organisational adoption of new tools, processes and ways of working.

• Develop stakeholder engagement, training and communications strategies.

• Build alignment across multiple teams and leadership groups.

• Measure adoption, value realisation and business impact.

Governance & Continuous Improvement

• Establish KPIs and performance reporting for creative operations.

• Identify opportunities to improve speed, quality, cost efficiency and scalability.

• Drive continuous improvement using data, user feedback and operational insights.

• Leverage automation, AI and workflow optimisation to remove repetitive operational activity.

• Create a culture of operational excellence across creative delivery teams.

Essential

• Significant experience within Creative Operations, Design Operations, Marketing Operations or Business Transformation.
• Proven experience designing and implementing operating models and ways of working.

• Strong understanding of creative, design, production and content delivery processes.

• Experience leading large-scale change programmes and driving organisational adoption.

• Experience operating across complex stakeholder environments.

• Strong facilitation, communication and influencing skills.

• Ability to translate strategic objectives into practical operational frameworks.

• Experience defining business requirements for technology-enabled change.

Desirable

• Experience with Design Systems and Design Operations functions.

• Experience working with creative workflow, asset management or collaboration platforms.

• Understanding of content supply chains, localisation and production processes.

• Experience with AI-enabled operating models and workflow automation.

• Experience working with global agencies, suppliers and technology partners.

Success in this role will be demonstrated through:

• Adoption of a common creative operating model across teams.

• Increased utilisation of Design Operations frameworks and standards.

• Improved speed, quality and transparency of content delivery.

• Reduction in manual effort and operational complexity.

• Increased reuse of assets, components and design systems.

• Successful implementation and adoption of strategic change initiatives.

• Clear governance, ownership and visibility across the content lifecycle.

• Measurable improvements in efficiency, effectiveness and scalability.

Why This Role Exists

Dyson is evolving from a collection of specialist teams into a connected content ecosystem powered by common standards, shared platforms and modern ways of working.

This role exists to define how that ecosystem operates, bring teams together around a single delivery model and ensure technology investments deliver lasting organisational change. It is a critical leadership role responsible for turning strategy into repeatable ways of working that enable Dyson to create world-class content at greater speed, scale and consistency.

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
 

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.