Marketing Technology Support Specialist

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

MAIN RESPONSIBILITIES (group in related activities and document key actions and outcomes required)

Email Operations

• Build, manage, and innovate the 7Across and RCI business units to drive business goals. 
• Deploy & Maintain automations using Journey Builder.  
• Work with 7Across and RCI data engineers/analysts to produce new extracts to power new journeys and campaigns.
• Data import/export and transformations in Automation Studio.
• Develop and de-bug campaigns
• Manage Marketing deployments using Automation Studio.
• Utilize AMPscript to deliver content blocks and highly personalized inbox experiences with dynamic content. 
• Maintain Cloud Pages marketing preference center.
• Admin support, internal documentation.
• Provide quarterly journey analytics and marketing campaign insights to the business.
• Support marketing team in email analytics reporting.  
• Build and maintain global EMS transactional emails templates using Taxi for Email.
• Optimise the marketing technology infrastructure, systems and tools, to enable the marketing team to better segment, target and engage with prospects and customer.
• Stay updated on the latest trends and best practices in CRM and Martech, implementing relevant advancements.
• Develop and enforce data governance policies to maintain data integrity and security.

CRM

• Leverage data using the customer data platforms (Simon/Snowflake) at enterprise-scale in order to create powerful experiences and automate repetitive tasks, streamlining workflow processes.
• Fully orchestrate and automate customer journeys across our technology stack and end channels
• Activate the full breadth of marketing data to power segmentation models, recommendations, and other AI/ML investments, improving the timing and impact of customer engagements whilst driving incremental MROI.
• Utilise marketing workflow processes to ensure efficiency and effectiveness.
• Identify bottlenecks and inefficiencies in existing workflows, proposing and implementing solutions to streamline processes.
• Standardize workflow templates and documentation for consistent execution of marketing activities.
• Support the CRM & Martech Manager in duties as required

KNOWLEDGE, SKILLS & EXPERIENCE

• Bachelor’s degree in marketing, business, information technology, or a related field
• Minimum of 1 year marketing technology experience
• Technical proficiency: Sound knowledge of CRM and high proficiency in use of Salesforce Marketing Cloud
• Good understanding of data integration and API usage.
• Ability to interpret complex data and generate actionable insights.
• Experience of execution of multi-lingual, multi-brand and multi-channel Marketing services using CRM solutions successfully
• Strong competencies around communication, influencing, problem solving, analytical ability, planning and organising with goal orientated approach and ability to drive results.

KEY DIMENSIONS (RCI Business Competencies)

• Decision Velocity

•             Customer Obsession

•             Transparency

•             Empowerment

•             Business Acumen

•             Leadership Effectiveness

•             Valuing Diversity

Please contact the Human Resources department should you require any further clarification regarding the above.

PERSONAL COMPETENTCIES

Personality: Pro-active, self-driven, forward planner, reliable, tolerant, and determined.  Well-presented and business like. Excellent communicator and creative thinker. Innovative mentality always looking for opportunities to improve knowledge and processes. Impeccable attention to detail especially with regards process management. Able to get on with others and be a team-player. Flexible enough to manage with ever changing set of priorities.

WORKING RELATIONSHIPS (internal, external, cross-functional, direct reports)

• 7A & EMEA, & APAC RCI Marketing teams (Campaign, Digital and e-Commerce)
• 7A & EMEA, APAC & India DBM & Analytics
• NA Martech & Email Operations team
• Global CRM, Digital, E-Commerce Operations team
• All external department suppliers and agencies

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.