Reports to: Funnel Manager
Location: 100% remote, USA-based only
Company Summary
Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of writing, publishing, and selling books and audiobooks on major platforms like Amazon and Audible. We are thrilled to announce that Publishing.com has been recognized as the 19th fastest-growing private company in America for 2023, according to the prestigious Inc. 5000 list. Over the past two years, we've experienced an incredible 30% year-over-year growth and expanded our team by 500%. Recently, we hit a major milestone by helping 60,000+ students through our programs.
Our mission is to become the premier destination for all publishing-related needs. In line with this vision, we are excited to announce the launch of our latest innovation, Publishing.ai, a software designed to revolutionize the publishing industry further. This year marks a significant milestone in our journey toward achieving our goal, as we continue to expand our offerings and support our community of publishers.
About The Role
As a MarTech Specialist at Publishing.com, you will play a pivotal role in implementing, integrating, and optimizing the marketing technology stack we use for funnel creation and management. Reporting to our Funnel Manager and working closely with tools such as ClickFunnels, Zapier, and WebFlow, you will be the marketing technology specialist responsible for implementing our technical capabilities. Your work will be evident across the company, allowing you to make a significant impact on our continued success.
- Collaborate with the marketing team to build and integrate funnel pages, manage form submissions, and integrate third-party services.
- Perform intermediate front-end development using CSS, JavaScript, and HTML to support marketing initiatives.
- Provide front-end support for CRO testing and devise solutions for full-funnel tracking.
- Utilize Google Analytics 4 for comprehensive user behavior analysis and tracking, incorporating insights from diverse sources to enhance decision-making.
- Develop and implement custom events, ensuring accurate tracking across digital platforms.
- Oversee UTM/URL parameter tracking for all traffic sources, attributing sales accurately to respective campaigns.
- Refine tracking and support email marketing campaigns.
- Aid in cross-domain tracking.
- Administer Google Tag Manager for advertising tags and trackers, enhancing end-to-end tracking abilities.
- Ensure proper Hyros setup and collaborate on defining marketing reports with data engineers.
- - Ensure end-to-end marketing funnel strategies are built to the Funnel Manager’s specifications.
- - Create integrations between a variety of marketing tools spanning every step of a given marketing or sales campaign.
- - Proactively test for and fix any errors after a campaign goes live.
- - Iterate on past performance to make every campaign as successful as possible.
- 5+ years of experience collaborating with marketing and sales teams for technical implementation of campaigns, with a specific focus on building end-to-end funnels.
- Proficiency in HTML, Javascript, and CSS for creating basic landing pages or similar.
- Significant recent professional experience and expertise with:
- ClickFunnels or WebFlow for funnel building
- Sigma, Tableau, or PowerBI and SQL for advanced data analysis
- WebinarJam, Easy Webinar, or Demio for webinar funnels
- Google Tag Manager and GA4
- A significant CRM such as HubSpot, Active Campaign, or Salesforce
- Zapier or Make.io for automation
- A strong sense of responsibility, organization, and excellent communication skills, honed through diverse experiences in collaborative, fast-paced environments.
- Familiarity with Hyros, Wicked Reports, or Looker Studio.
- Familiarity with A/B testing tools such as Optimizely or VWO.
- Knowledge of SEO practices and tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
Why Publishing.com?
At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:
- Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
- We are a completely remote team located worldwide with 100+ employees
- We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
- We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
- We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
- If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs
*Some benefits are available to our US-based employees only.
What We Do
At Publishing.com, we're not just a company – we're a movement. Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023, our journey is one of explosive growth and unwavering dedication. Founded in 2017 by Christian & Rasmus Mikkelsen, we've evolved from a 2-person start-up into a global powerhouse with over 50 remote team members dispersed across the world. Last year alone, we achieved a remarkable milestone by generating over $60M in revenue. And guess what? This is just the beginning!
As a trailblazing online education company, our mission is clear: to empower individuals from diverse backgrounds to harness the potential of the booming self-publishing industry on Amazon. With an ever-growing community of over 30,000 students, we're committed to providing them with a transformative pathway that leads to both time and financial freedom – all while circumventing the usual challenges associated with establishing a full-fledged business.
Our comprehensive ethical A.I. programs equip individuals with the knowledge, skills, and strategies needed to thrive as self-publishers on Amazon. From outsourcing writing and editing to mastering book formatting, cover design, and cutting-edge marketing techniques, our guidance covers every facet of the self-publishing journey. We walk alongside our students, ensuring they navigate the intricate self-publishing landscape with confidence and success.
Inclusion, transparency, and mutual respect are the bedrock of our thriving environment, fostering a place where individuals flourish while cultivating genuine passion for their work. Our team of over 60 dedicated individuals embodies our values and ethos, consistently going above and beyond to support our 30,000+ publishing students.
Curious about joining our incredible team? Explore our flexible, fully-remote opportunities below:
https://www.publishing.com/careers
