Marketing Technology Manager

Posted 9 Hours Ago
Be an Early Applicant
New York, NY
94K-284K Annually
Mid level
Edtech • Machine Learning • Mobile • Other • Software
We’re here to develop the best education in the world and make it universally available.
The Role
As a Marketing Technology Manager at Duolingo, you will lead MarTech initiatives, manage data integrations for marketing platforms, and collaborate with engineering teams to enhance data-driven marketing strategies. Your role includes reporting, diagnosing data issues, and translating business needs into technical requirements.
Summary Generated by Built In

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

About the role

We are building a world class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. We are both innovative and rigorous as we build out our marketing analytics function. For this growing team, we're looking for a curious marketing technology analyst to help us expand the foundations of measuring and understanding the impact of our media spend. You will serve as a bridge between marketing and the growth infrastructure engineering team and play a key role in enabling more data-driven marketing campaigns for Duolingo.

Duolingo is the most popular language learning application in the world, with over 300 million learners and hundreds of billions of data points. We are passionate about educating our learners, making fact-based decisions, and finding elegant solutions to complex problems. While we take our mission to heart, we don’t take ourselves too seriously; we are creative, and we have fun at work every day. If this sounds like you, then come help us build the next-generation learning company!


  You will...

  • Be the thought leader and business owner for all MarTech related topics for Duolingo
  • Manage data integrations for our mobile attribution platforms (Mobile Measurement Partners, Google Firebase SDK, etc.)
  • Collaborate with engineering on SDK implementations, privacy regulation compliance, and data sharing and backend integration for our performance marketing campaigns
  • Own existing marketing reporting, data, and dashboards
  • Lead root cause investigations to diagnose data issues and implement fixes
  • Partner with marketers to develop new dashboards and metrics as needed
  • Keep up to date with industry trends such as evolving data privacy policies, and propose internal solutions to mitigate impact
  • Serve as the main point of contact for agency and ad platform analytics teams, and lead joint data projects
  • Act as the main point of contact with our Growth Infrastructure engineering team by translating business needs to define technical project requirements


  You have...

  • Minimum of a Bachelor's degree in a related field
  • At least 2 years of experience working in the app marketing technology or app marketing data space
  • Experience with digital privacy policies such as Apple’s App Tracking Transparency Framework
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
  • Strong ability to translate technical details into digestible summaries for a non-technical audience
  • Excellent written and verbal communication skills with meticulous attention to detail
  • Demonstrated strong intellectual curiosity
  • Able to work from or relocate to our New York office


  Exceptional candidates will have...

  • Bachelor’s Degree in Statistics, Mathematics, Economics, Computer Science, or another related STEM degree field
  • Expertise working with R, Python, or other statistical software
  • Experience querying large data warehouses (e.g. AWS/Redshift and Google Cloud)
  • An impressive Duolingo XP or streak!

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$93,500$284,000 USD

Top Skills

Python
R
SQL
The Company
HQ: Pittsburgh, PA
670 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages.

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include:

1. Duolingo: The free, fun, and effective way to learn a language!
2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience.
3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics.
4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals.

Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.

Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.

Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated.

With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all.

Duolingo has been named:
2022 Fast Company’s Best Workplaces for Innovators
2022 Fast Company 10 Most Innovative Education Company
2021 Forbes Best Startup Employers
2020, 2018, 2017, 2013 Most Innovative Company by Fast Company
2020 Best Machine Learning Startups for by Glassdoor
2018 Inc. Best Places to Work
2018 Entrepreneur Top Company Culture List

University Program Awards:
2022 Handshake Early Talent Award
2022 Untapped Top Internship Programs
2022 OneReq Internship Program Trailblazer Award

Why Work With Us

Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!

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