Marketing Technology Lead

Posted 12 Days Ago
Be an Early Applicant
Hiring Remotely in Seattle, WA
Remote
Senior level
Information Technology
The Role
The Marketing Technology Lead will oversee digital production management, ensuring the timely delivery of website and marketing automation projects. Responsibilities include workflow design, training team members, managing the MarTech stack integration, handling backlog management, and resolving data quality issues through reporting and analytics.
Summary Generated by Built In

Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet. 


Team Overview:

Are you a strategic problem solver with a passion for marketing technology? Join our dynamic team as a Marketing Technology Lead and take charge of our digital production management, overseeing website and marketing automation projects with precision. You'll refine and implement efficient workflows, create and maintain operational documentation, and train team members to master our marketing technology tools. Your expertise will ensure seamless Marketing Technology (MarTech) stack integration, driving initiatives that align with our strategy. You'll manage backlogs, collaborate with IT and vendors, and ensure data quality through reporting and analytics. If you're ready to make a significant impact and lead our marketing technology efforts, we want to hear from you!

Please provide a cover letter with your application.

What you will do:

  • Digital production management: Be responsible all website and marketing automation projects, ensuring timely delivery and high-quality output. Manage resources, including external contractors, to meet project goals.
  • Workflow design: Design and implement efficient internal workflows and processes to enhance productivity and collaboration across teams.
  • Operational documentation: Create and maintain comprehensive operational documentation, ensuring all processes and procedures are clearly defined and accessible.
  • Training: Train and support team members on the effective use of marketing technology tools, fostering a culture of continuous learning and improvement.
  • MarTech stack integration: Ensure seamless integration of the MarTech stack with appropriate system integrations and automations, streamlining team member functions and enhancing overall efficiency.
  • Backlog management: Recommend and prioritize projects that align with the MarTech strategy. Manage the backlog and coordinate development projects with IT and vendors to achieve desired outcomes.
  • Reporting and analytics: Monitor and resolve data quality and reporting issues within MarTech systems. Generate and distribute detailed campaign, website, and performance reports to inform decision-making.
  • IT and vendor relationship management: Forge strong partnerships with IT and key vendors to optimize the marketing technology infrastructure and drive innovative solutions.

What you will bring:

  • Bachelor's degree in communications, marketing, business, public relations, journalism, English, liberal arts, or similar discipline
  • 5+ years of experience with content management systems (CMS) for managing and optimizing website content, using marketing automation for lead generation, and email marketing campaigns
  • 3+ years of experience in running digital production projects, including managing resources, designing and implementing efficient workflows and processes to streamline operations, timely delivery, backlog management and prioritization
  • Expertise in website analytics for tracking and analyzing website traffic and campaign performance
  • Strong knowledge of CRM tools for managing customer relationships and integrating marketing efforts
  • Familiarity with tools in monitoring data quality, generating reports, and providing actionable insights to improve marketing strategies, such as Salesforce reporting and dashboards and Datorama (Salesforce Marketing Cloud Intelligence)
  • Strong collaboration and relationship management skills to partner effectively with IT and external vendors
  • Experience with Kentico, Pardot (Salesforce Account Engagement), Salesforce CRM, Google Analytics, and Looker Studio is a plus

Compensation and Benefits:

The benefits listed below may vary depending on the nature of your employment with Impinj and the country where you work.

The typical base pay range for this role across the US is $99,000.00- $151,000.00. Individual base pay depends on various factors such as complexity and responsibility of role, job duties, requirements, and relevant experience and skills. Both market wage data and the mid-point of the pay range is reviewed and used as the starting point for all new hire offers. Offers are made within the base pay range applicable at the time. 
 
At Impinj certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. US based employees have access to healthcare benefits; a 401(k) plan and company match among others.  

For a more comprehensive list of US employment benefits, click here. 

Why work at Impinj:

Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Top Skills

Content Management Systems
Marketing Automation
The Company
Seattle, WA
0 Employees
Hybrid Workplace
Year Founded: 2000

What We Do

Impinj helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things.

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