ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.
CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.
Work Shift:
Day ShiftTime Type:
Full timeDepartment:
CC017790 Marketing/Communications AdministrationSummary:Monday to Friday, 8:00 a.m. to 5:00 p.m. — HybridAdditional Information:Required Education:Bachelor's degree in a related field of study.Recommended Education:Required Work Experience:Related Field - 7 years of experienceRecommended Work Experience:Required Certifications:Recommended Certifications:Description1. Serves as the strategic owner of a large marketing technology ecosystem, establishing governance standards, SOPs, and best practices that increase technology utilization and adoption across the Strategic Marketing and Communications team.
2. Leads data, segmentation, and audience-building strategy across marketing platforms, including design and maintenance of segmentation frameworks, audience definitions, and lead management processes.
3. Provides strategic oversight of the marketing automation platform (architecture, standards, roadmap, and integration strategy) in partnership with day-to-day execution resources.
4. Drives the marketing technology roadmap, including evaluation, selection support, and implementation planning for CRM and CDP platforms.
5. Serves as Sitecore platform governance and administration lead, including permissions, upgrades, standards, and vendor coordination in partnership with the web team.
6. Manages the marketing technology request queue, including intake, prioritization and coordination of work across stakeholders and vendors.
7. Partners with IS, analytics, agency, and vendor technical teams to design, document, and maintain integrations and data flows across multiple applications.
8. Evaluates emerging technologies, including AI capabilities, and develops recommendations for adoption, integration and measurement.
9. Supports vendor governance across the technology portfolio through vendor performance monitoring, utilization reporting, and technical evaluation to inform contract decisions; contract management and negotiation are owned by the Director of Marketing Technology.
10.Supports activation and reporting of online scheduling for new patients across digital applications.
Skills Required
- Bachelor's degree in a related field of study
- Seven years of experience in a related field
- Annual flu vaccination
Arkansas Children's Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Arkansas Children's and has not been reviewed or approved by Arkansas Children's.
-
Affordable Benefits — Benefits are described as helping offset salaries that some consider average for the local market, with health coverage and PTO frequently highlighted as positives.
-
Retirement Support — Retirement savings with an immediate employer match is emphasized, including a 50% match on the first 10% of contributions for eligible employees.
-
Healthcare Strength — Multiple health plan options, including PPO and HDHP through BlueAdvantage, are outlined with day-one eligibility and structured coverage.
Arkansas Children's Insights
What We Do
Arkansas Children's, Inc. is the only healthcare system in Arkansas solely dedicated to caring for children. The organization includes two hospitals, a research institute, and a non-profit foundation. It provides specialized pediatric care, including a Level 1 Trauma Center and neonatal intensive care, with a mission to champion children by making them better today and healthier tomorrow through comprehensive medical services and outreach programs.
