Marketing Technology & Data Coordinator

SUMMARY:

The Marketing Technology & Data Coordinator plays a critical role in supporting the collection, organization, and reporting of marketing and business intelligence data. This entry-level position is foundational to ensuring the accuracy and consistency of information that drives the firm’s marketing strategies and business development efforts. By maintaining clean, reliable, and actionable data, the Coordinator helps empower informed decision-making across key initiatives.

The ideal candidate is a detail-oriented and tech-savvy individual who thrives in a collaborative, fast-paced environment. They bring a curiosity for marketing technology, a willingness to learn, and a proactive mindset. Working closely with the marketing and business development teams, this role offers the opportunity to gain hands-on experience with business intelligence tools, data governance, and strategic analysis across a variety of marketing platforms.

This role supports core team objectives including the tracking and analysis of business intelligence, standardization of data practices across systems, and the generation of insights related to client relationships, industry trends, and growth opportunities. The scope of work includes maintaining experience data (such as matters handled and industries served), relationship tracking (including Who Knows Whom, clients, alumni, and referral sources), credentials and recognitions (such as awards and certifications), market research, and opportunity analysis. This position offers a strong foundation for a career at the intersection of data, marketing, and business strategy.

Primary duties and responsibilities necessary for successful job performance include:

Data Management & Support

• Assist with maintaining and improving data quality across CRM, experience management, and marketing technology platforms.

• Help monitor data health, flag inconsistencies, and support data cleansing, deduplication, and enrichment processes.

• Organize and standardize data related to matters, client contacts, and business development initiatives.

Automation & Process Coordination

• Support the setup and maintenance of workflows for data validation and enrichment with guidance from senior team members.

• Help track key metrics (KPIs) around data quality and system usage.

• Coordinate with other teams to ensure consistent data governance and compliance practices.

Reporting, Analytics & Research

• Assist in building basic dashboards and reports to support marketing campaigns, rankings submissions, BD efforts, and client outreach.

• Compile research on clients, prospects, competitors, and industries to support business development initiatives.

• Help maintain business intelligence libraries and repositories.

Technology Platform Support

• Support the use and maintenance of marketing and business development tools, including CRM, marketing automation systems, and data reporting platforms.

• Help test and document updates or enhancements to marketing and business development systems.

• Stay informed about marketing technology and data trends to support ongoing improvements.

• 1–3 years of experience in marketing, marketing technology, CRM management, research, or business development support.

• Familiarity with CRM systems, marketing automation tools, or experience management platforms is a plus.

• Strong skills in use of data management applications; experience with data visualization tools a plus.

• Comfortable learning and working with new technologies and databases.

• Strong attention to detail, organizational skills, and a proactive approach to solving problems.

• Ability to manage multiple tasks and projects with clear communication and follow-through.

• Collaborative mindset and eagerness to learn from a cross-functional team.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirement.

Equal Employment and Opportunity Statement:

Barnes & Thornburg is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.