Marketing Technology Automation Specialist

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.

What you'll be doing:

• Develop and implement customer journeys, triggers, and campaign logic to ensure relevant communications across all channels (email, SMS, push notifications)

• Build complex customer segmentations to tailor communication throughout the customer lifecycle and business objectives across lead generation, retention, winback

• Review and optimize the customer journeys to be more relevant, timely, and personalized – send the right message to the right person at the right time, on the right channel! 

• Maintain data quality across B2C/B2B databases with support from the Data Team and Salesforce Team

• Maintain Book of Best Practices for marketing automation journeys to document key learnings and strategies for knowledge sharing 

• Ensure that all global marketing communications comply with relevant legislation (eg. CASL, CAN-SPAM, GDPR)

Desired skills and experience:

Must haves

• 2-5 years’ experience working in email marketing or marketing automation strategy and execution

• Experience with Salesforce Marketing Cloud or other marketing automation tools

• Strong ability to develop mastery of in-platform technology skills

• Proficient in manipulating and formatting large datasets

• Proven analytical skills to interpret data to generate insights and recommendations on audience segmentation and data capture

• Highly organized with proven campaign management skills of multiple projects in a highly collaborative environment

• Strong attention to detail but also able to step back and see the larger, strategic picture

Nice to haves

• Experience with CRM software (Salesforce preferred)

• Experience with data visualization tools (Looker preferred)

• Strong working knowledge of HTML and CSS

• Problem solver, resourceful, and takes initiative

What do we offer you?

• Competitive salary commensurate with the role

• Competitive benefits package 

• Birthday day off

• Vacation time for you to recharge

• Enhanced Parental Leave

• Learning and growth opportunities

• Employee Resource Groups

*Applicable based on location*

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.