Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!
What You’ll Do:
Traeger is seeking a MarTech and Analytics Manager will serve as the connective tissue between marketing technology, analytics and business impact, for Traeger and MEATER. This role is ideal for a data-driven marketer who thrives at the intersection of technical execution, analytical storytelling, and cross-functional influence. You’ll own the integrity of marketing data, turn insights into strategy, and help drive smarter decisions across performance, retention, and customer experience.
How You’ll Help Us Win:Technical Expertise- Own configuration, deployment, and maintenance of Google Tag Manager (GTM), Google Analytics (GA4) and Segment (CDP) across the digital ecosystem.
- Collect, process, and analyze marketing data across web analytics, CRM, advertising platforms, and CDPs.
- Partner with engineering and marketing to ensure seamless data flow, proper tagging and clean attribution paths.
- Understand data models, events, and tracking logic that power reporting and automation.
- Maintain and evolve documentation of data flows, tagging architectures, and governance practices.
- Translate complex data into clear, actionable insights that drive marketing efficiency and business outcomes.
- Build and automate dashboards (e.g., GA4, Looker Studio) to track funnel performance, ROI, and lifetime value.
- Drive attribution, incrementality, and channel-mix analyses to inform investment decisions.
- Identify growth opportunities by connecting platform metrics with broader commercial KPIs (conversion rate, CAC, ROAS, retention).
- Support forecasting and performance reviews by interpreting multi-channel data and making recommendations.
- Partner with marketing, finance, and product teams to connect insights to measurable business impact.
- Translate technical analytics into strategic recommendations digestible for both technical and non-technical stakeholders.
- Serve as the go-to subject matter expert for measurement, attribution, and martech stack performance.
- Advocate for data integrity, consistent taxonomy, and smarter experimentation across the organization.
- Improved tracking accuracy and attribution confidence.
- Reduction in data discrepancies and reporting latency.
- Increased adoption of dashboards and insight tools by marketing leadership.
- Demonstrated business impact through data-led optimization and recommendations.
What You’ll Need to Succeed:
- 4–6 years of experience in marketing analytics, marketing technology or digital performance measurement.
- Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and Segment or similar CDP.
- Hands-on experience with data visualization tools (Looker Studio, Power BI, or Tableau).
- Familiarity with CRM systems, ad platforms (Meta, TikTok, Google Ads, Amazon Ads), and APIs/webhooks.
- Understanding of attribution models, campaign measurement frameworks, and data privacy regulations (GDPR, CCPA).
- Strong problem-solving skills, data curiosity, and ability to communicate complex topics clearly.
- Experience influencing decision-making through storytelling and insight translation.
- Experience within eCommerce or retail environment.
- Familiarity with Shopify, Amazon and marketing automation tools.
- Exposure to A/B testing, CRO and Media Mix Modeling
- Basic SQL or Python for data validation and analysis.
Why You’ll Love to Work Here:
- Be part of the most disruptive force in outdoor cooking
- Join a true team working towards a common goal
- Culture of risk-taking, innovation, & quality
- Much. Food.
- Have an outdoor lover’s paradise in your backyard
- Full medical/dental/vision package to fit your needs
- 401k to help you plan for the future
- Individual professional development programs & initiatives to help you grow professionally
- Great discounts on all things Traeger
- Did we mention all the food?
Top Skills
What We Do
Since its humble start in Oregon in the 1990's, Traeger Wood Pellet Grills have been the outdoor cooking choice of food enthusiasts. For years, the grills were offered in limited quantities and geographic areas. However, as people began to taste the food cooked on a Traeger, word spread about the unique flavors only Traeger natural wood pellets can provide.
