Marketing Technologies (CIAM) Intern

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 31, 2025

Shift:

Job Description Summary:

Marketing Technologies Intern - Customer Identity and Access Management

Position Overview:

Coca-Cola is one of the most recognizable brands in the world. We were the first company to utilize coupons, and for decades, our marketing practices have been cutting-edge. Today, we’re using world-class Marketing Technology (MarTech) to continue marketing our brands to billions of consumers globally.

The Coca-Cola Company’s IT organization is in the midst of a digital transformation that allows our employees to use world-class technology to connect our products to our customers worldwide. This journey is very exciting for Coca-Cola, and our employees are big contributors to our Success and Growth. Our large-scale and complex environment offers an incredible opportunity to address challenges and enable innovative solutions to make a difference for our customers, leveraging technology such as Adobe Experience Platform (AEP), AWS, MS Azure, and many more.

 We seek a motivated and detail-oriented intern to support our team with experience/exposure to Gen AI services, optimize CRM workflows, and review consumer login and registration journeys.  

What You’ll Do For Us:

• Develop and review consumer login and registration journeys
• Develop and review consumer profiles to support progressive profile capability for KO CDP

 Key Responsibilities.

• Customer Relationship Management (CRM)
  • Assist in managing CRM platforms to improve customer engagement and retention.
  • Analyze CRM data to identify trends, customer needs, and areas for enhancement.
  • Support the team in automating workflows and maintaining data integrity.
• Consumer Journey Review
  • Conduct audits of consumer login and registration journeys to identify pain points and recommend improvements.
  • Ensure user journeys are intuitive, secure, and aligned with best practices.
  • Collaborate with UX/UI teams to implement feedback and monitor impact.
• Cross-Functional Collaboration
  • Work closely with marketing, product, and development teams to ensure CRM journeys align with business requirements.
  • Contribute to brainstorming sessions and strategy meetings.

• Reporting and Documentation
  • Create detailed reports and presentations summarizing findings, recommendations, and outcomes.
  • Maintain documentation on CRM workflows, and consumer journey updates.

Qualifications

• Currently pursuing a degree in Computer Science, Marketing, Data Analytics, or a related field.
• Currently pursuing a degree in a related major with a final graduation date no earlier than December 2025
• Experience/Exposure with AI content generation tools  
• Familiarity with CRM platforms (e.g., Adobe, Salesforce, HubSpot, Zoho).
• Understanding of user experience (UX) design principles.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and in a team-oriented environment.

What We Offer

• Hands-on experience with cutting-edge AI and CRM tools.
• Opportunity to impact consumer engagement strategies.
• Mentorship from experienced professionals in technology and marketing.
• Networking opportunities within a dynamic team.

Monthly Salary

Undergraduate: $4,506

Graduate: $6,066

Skills:

organization

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.