Marketing Team Lead

SalesLabX is a cutting edge digital marketing firm, based in Austin, TX. Sure, our expertise is in marketing automation and optimization, but we care about creating meaningful connections, both with our clients and within our team. We're a small but rapidly growing tech start-up, with a strong focus on diversity and inclusion, charitable giving, and creating a fun and nurturing work environment for our team members. 

We invest in the growth and happiness of our team so that we can all rise collectively toward success! In fact, we were named as one of Inc Magazine’s 2023 Best Places to Work, largely due to our thoughtful benefits and inclusive culture.

We're looking for individuals that share our vision of a creative and innovative workplace, where your skills and achievements can multiply at hyper speed.

As the Marketing Lead you will play a pivotal role in our organization by driving lead generation, securing earned media, and refining brand positioning. This position requires a strategic thinker with a creative mindset who can develop and implement effective marketing strategies to expand our reach and enhance our brand presence. The Marketing Lead will concentrate primarily on digital channels such as email, social media, and paid ads to start. The ideal candidate will be a self starter with a proven track record in generating leads, securing media coverage, and conducting thorough market research to inform and drive brand positioning efforts. 

If you're looking to grow professionally with a group of rad people that will lift you up and value you for your hard work...well, we encourage you to apply!

Supervisory Responsibilities:

None to start

Duties/Responsibilities:

• Develop and implement strategic marketing plans to drive lead generation and expand our customer base here at SLX.
• Create and execute strategies to build significant earned media coverage and enhance brand visibility.
• Research and refine brand positioning to align with market trends and organization goals.
• Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as necessary.
• Collaborate with cross-functional teams to ensure cohesive and consistent messaging across all channels.
• Manage marketing campaigns from conception to completion, ensuring they are delivered on time and within budget.
• Utilize data-driven insights to optimize marketing efforts and improve ROI.
• Stay up-to-date with industry trends, competitive landscape, and emerging marketing techniques.
• Build out an internal marketing team/department including documented processes.
• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in marketing, business, or related field required.
• A minimum of 5 years of experience in marketing or a related field.
• B2B Marketing Experience (tech industry preferred) 
• Experience in email marketing 
• Experience with systems such as Meta Ad manager and Google analytics.
• Experience with social media channels such as TikTok, Linkedin, and Twitter.
• Proficient in Microsoft Office and Google Suite.
• Proven experience in marketing management, with a strong focus on lead generation and earned media.
• Excellent understanding of brand positioning strategies and market research.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Exceptional verbal, written, and interpersonal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinker with a strategic mindset, who thrives in a goal oriented environment with minimal supervision

Compensation:

• Base Salary: $75,000
• Variable Compensation: $35,000
• Total On-Target Earnings: $110,000

Benefits:

Our 2023 Best Places to Work assessment revealed that our organization shines in contrast to other organizations our size when it comes to benefit offerings. You can find a list of our exciting benefits below.

• Medical, Dental, and Vision Insurance
• 401K Matching
• Charitable Donation Matching
• Home Office Workspace Stipend
• Professional Development Stipend
• Employer-funded Certification Opportunities
• Student Loan Repayment Program
• Wellness Stipend
• Mental Health Therapy Stipend
• Paid Time Off (Minimum 40 hours required per year)
• Regular Team Events (such as monthly virtual Happy Hours and our annual in person retreat and holiday party)
• Access to organization professional development subscriptions
• Personal Care Travel Reimbursement

Job Type: Full-time