About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
The Marketing Support Executive is a role where you’ll support these partners with aspects of their business. Given the nature of our company, it’s not a ‘creative’ marketing role, but it is a role where you’ll learn and utilise a range of strategic marketing, project support and relationship building skills to support Partners in their relationships with Technology Vendors.
You will work on behalf of our client to manage their partner relations and be a pillar of support, helping to better promote vendor products using marketing and sales tools. You will be the main point of contact for partners and will present all the available information, marketing tools and incentives available to them as well as be at hand to support with any guidance and support in implementing these marketing tools successfully. You’ll also work with the partners to prepare marketing plans and activities, so some previous marketing or sales experience would be desirable.
What you'll do
- Support a network of IT partners and be the first point of contact, providing advice and support with the available marketing and sales tools available to them and how to effectively use them
- On-board Partners to Partner Portal.
- Assist partners to become familiar with the product and program benefits and investigate to find out market requirements
- Identify partner requirements and then use the provided materials to fulfil these to enable them to better promote and sell vendor products
- Provide demo, walkthrough and guidance to partners on executing campaigns and activities through available Partner Platforms
- Provide Partners with opportunity registrations in Client platform
- Share feedback with the client on what resellers are asking for in order to grow their businesses
- Keep in regular contact with your network of partners to maintain a trusted relationship with key decision-makers and become an extension of their team
- Generate reports in MS Excel and prepare PowerPoint presentations to share updates with the local client team to keep them informed with progress
- Conduct partner trainings using webinar platforms.
Qualifications
- Strong communication skills in English (fluency in an additional language is a plus).
- 1-3 years of Business experience in ANZ demonstrating an understanding of commercial practices - in the technology sector, preferably in software, data or cloud - which includes on-boarding and enablement functions
- A confident approach to liaise with and develop business relationships
- Strong attention to detail
- Excellent client liaison skills, ability to react and respond in a timely and effective manner
- Some knowledge of digital marketing (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
- Strong MS PowerPoint, Excel and Word skills with the ability to present information in a consistent and professional manner
- An interest in technology
- Independence is important, but so is being a team player to ensure success across the team
- Knowledge of Salesforce or a similar CRM system would be an advantage
- Legally permitted to work in Australia
Top Skills
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
