Marketing Strategy & Planning Manager

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Londoni, Sawakasa, Tailevu, Central, FJI
In-Office
Retail • Software
The Role

ABOUT THE ROLE

Join our John Lewis Finance Limited Marketing team and become a key player in driving our marketing strategy! As Marketing Strategy and Planning Manager, you’ll turn data into decisions, providing critical analysis and insights that optimise annual campaigns and maximise impact.
You'll be instrumental in supporting the development of marketing strategies for our FS  products, ensuring that all activity through the marketing funnel is optimised for success. From building insightful reports and dashboards to collaborating with agencies and internal teams, to support on creative propositional development; you'll have a broad and varied remit.

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  • Salary range - £48,000.00 - £76,000.00

  • Contract type - This position is a Permanent contract.

  • Working pattern/flexible working -  The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aims for around 1 day a week in the office to connect and on a more ad-hoc basis to attend key meetings.  
     

Key responsibilities 

  • Support the Marketing Strategy and Planning Lead to align marketing with business objectives to create the overarching marketing strategy including product positionings  

  • Maintain the 18-month rolling activity plan to support with prioritisation and customer objectives

  • Create accurate and clear reports, including dashboards, to provide insights for brand, channel and budget optimization.  

  • Extract and translate raw data from large datasets like Adobe or GA4, using strong analytical and statistical skills, to understand marketing effectiveness  

  • Collaborate with the wider Marketing Team and agencies to implement tracking for new channels and campaigns.  

  • Ensure compliance with the Data Protection Act and Partnership risk management and data security policies. 

  • Forecasting and supporting a test-and-learn culture through test design and modeling for performance enhancement.  

  • Manage and maintain the JLM Brand tracker in conjunction with the Data and Insights Team.  

  • Manage external agency relationships.  

Essential skills/experience you’ll need

  • Ability to plan an annual holistic marketing strategy and prioritise activity to deliver KPIs

  • Strong forecasting and budget management skills 

  • Broad and extensive channel knowledge across the full marketing mix and martech including digital marketing platforms, CRM and offline channels

  • Working knowledge of web analytics platforms (GA4 or Adobe) and marketing analytics

  • Brand & product positioning experience

  • Relevant qualification and/or extensive analytically-based experience

  • Excel/Google Sheets skills (VLOOKUPS, IF AND OR statements, Pivot tables)

  • Experience creating engaging data visualisations using a data visualisation tool (Tableau preferred) and ability to bring actionable insights to life in a compelling way

  • Experience using relational databases, able to write simple SQL queries and perform joins

Desirable skills/experience you may have 

  • Knowledge of website tagging using GTM or Ensighten

  • Experience coding in Python

  • Financial Service industry experience

  • Brand marketing experience and creative propositional development

  • Experience of working in a planning function at a media agency
     

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Closing Date:

May 14, 2025


Pay:

£48,000.00 - £76,000.00 Annual


Contract Type:

Permanent


Hours of Work:

35


Job Level:

Partnership Level 7

Where You'll Be Working:

London Central Office, 1 Drummond Gate, London, , SW1V 2QQ

ABOUT THE PARTNERSHIP

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.  

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

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The Company
HQ: London
33,083 Employees

What We Do

Working in Partnership for a happier world. Our Partnership is an ongoing experiment to find happier, more trusted ways of doing business, for the benefit of us all. We work together to create a successful business and a fairer, more sustainable future for Partners, customers, suppliers and communities. Our Partnership is owned entirely in trust by Partners which means we are more than employees; we share knowledge, power and profit. Our Purpose inspires our principles, drives our decisions and acts as our guide. Visit www.jlpjobs.com directly to view our current opportunities.

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