Marketing Strategy Manager

Why Wellmark: We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today! 

Learn more about our unique benefit offerings here. 

A lot of people think health insurance could be better. At Wellmark, we agree.  

That’s why we’re working to make health care coverage more affordable, easier to access, and simpler to use - so the people we serve get the care they need with confidence. 

As a Marketing Strategy Manager, you will shape how we connect with key audiences, accelerate performance across channels, and drive growth in a competitive and highly regulated market. This role serves as a strategic partner across the organization, bringing together customer insights, market intelligence, business objectives, and performance data to inform decisions and guide marketing direction. You’ll collaborate closely with teams across marketing, communications, analytics, and business functions to develop integrated strategies that strengthen our market position, support organizational priorities, and create value for customers and stakeholders. This role requires someone who can think beyond individual tactics and channels to bring forward data-informed strategies to drive measurable outcomes. 

The ideal candidate is a strategic marketer who can turn complex business challenges into clear, data-driven marketing strategies that drive meaningful outcomes. You connect customer insights, market trends, and business priorities to identify opportunities and craft value propositions that deliver results. You’re experienced applying modern marketing techniques across channels and touchpoints and can contribute fresh ideas that help advance the team’s impact. You build strong partnerships and establish credibility quickly, serving as a trusted collaborator across a variety of stakeholders, often leading through influence rather than authority.  You combine analytical thinking with creativity, translating data into strategic ideas, facilitating conversations, and delivering compelling recommendations to leadership. Above all, you bring a customer-centered mindset, strong marketing acumen, and a passion for using strategy and insights to create results that matter. 

Required: 

• Bachelor’s degree in marketing or related field, or direct and relevant work experience. 
• Minimum of 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies. 
• Analytical and strategic thinker who synthesizes and translates business insights into clear recommendations and effective marketing strategies. 
• Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve marketing effectiveness. 
• Demonstrated track record of owning and delivering measurable marketing and business outcomes through data-informed decision-making. 
• Strong written and verbal communication skills, with the ability to clearly and persuasively present recommendations and influence stakeholders. 
• Ability to serve as a strategic advisor, partnering with stakeholders to frame decisions, prioritize opportunities, and align on paths to achieve business goals.  
• Strong problem-solving skills and ability to collaborate effectively across cross-functional teams. 
• Proactive, self-directed professional with strong planning, prioritization, and organizational skills; effectively manages multiple initiatives and adapts to evolving business needs and market conditions. 
• Ability build and maintain effective relationships with peers, stakeholders, and external partners to drive results. 
• Proficiency with marketing technology platforms to execute and optimize elements of marketing campaigns. 
• Proficiency with Microsoft Office tools (Word, Excel, PowerPoint) and AI-enabled productivity tools, including Copilot, to support efficient content development, analysis, and communication. 

Preferred: 

• Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey. 
• Experience marketing to consumer or business audiences for health insurance, insurance, financial services, or other regulated industries. 
• Experience working with third-party sales channels as a growth driver.  
• Experience with account-based marketing (ABM) programs and platforms. 
• Advanced degree.

a. Analyze business and marketing data, along with market trends, customer insights, and competitive insights to identify opportunities and inform strategy.

b. Think strategically and holistically to connect insights across the business, translating them into effective strategies to drive business outcomes. Document information in strategic assignment briefs that establish clear marketing goals, KPIs, and measurement plans.

c. Define value propositions, positioning, and audience prioritization to guide marketing programs.

d. Lead the creation and delivery of strategic artifacts, including but not limited to strategic assignment briefs, marketing roadmaps, budgets, and customer personas and journey maps for collaborative planning.

e. Partner with channel owners, creative teams, analytics, execution leaders and others across the business to ensure ongoing strategic alignment and consistency across initiatives.

f. Serve as strategic advisor to business stakeholders by framing marketing decisions, prioritizing opportunities and recommending paths forward to achieve business goals.

g. Develop and apply measurement strategies and test-and-learn approaches to evaluate performance; interpret results to diagnose drivers and gaps and recommend strategic adjustments to optimize marketing effectiveness.

h. Communicate strategic recommendations and performance insights to stakeholders and leadership audiences.

i. Contribute to near and long-term marketing planning in partnership with team leadership.

j. Other duties as assigned.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at [email protected]

Please inform us if you meet the definition of a "Covered DoD official".

At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources:Nonimmigrant Workers and Green Card for Employment-Based Immigrants 

Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them.