Marketing Strategy Manager, Vice President - Lending Marketing

Job Description
As a Marketing Strategy Manager within the Lending Marketing team, you will develop and optimize customer-centric marketing strategies for lending treatments. You will own the holistic segment marketing strategy for Small Business across card lending and new payment capabilities. You will also be responsible for the marketing plan for the products under your oversight, shaping personalized customer journeys across the lending lifecycle. This role requires you to partner across lines of business, as well as centers of excellence for brand, marketing execution, and legal to ensure our marketing needs are met, prioritized, and resourced.
Job responsibilities

• Own the marketing plan for the products under their oversight, by utilizing our owned channels and capabilities (email, direct mail, banners, digital experiences), and they will shape personalized customer journeys across the lending lifecycle.
• Partner across lines of business (LOBs), as well as centers of excellence (COE) for brand, marketing execution, and legal to ensure our marketing needs are met, prioritized, and resourced.
• Own the end-to-end discovery and implementation of new marketing integration opportunities by reviewing customer journeys and developing their leadership as a subject matter expert (SME).
• Responsible for campaign and journey segmentation, messaging and creative strategy, marketing performance and customer insight analysis, identifying learning agenda items, and investment optimization.

Required qualifications, capabilities, and skills

• Bachelor's degree required
• Marketing background required, preferably within the financial services industry
• 7+ years of experience
• Previous management experience preferred

Preferred qualifications, capabilities and skills

• Comfortably leverage insights from qualitative and quantitative analytics and summarize highlights
• Work in a fast-paced, results-driven, highly dynamic environment while juggling a variety of workstreams
• Proactively identify and own opportunities/resolutions end-to-end
• Navigate senior stakeholder meetings and confidently influence decisions for alignment
• Collaborate with strategy partners to better understand each supported product and their KPIs
• Manage a team of direct reports

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.