Marketing Strategy Lead

Job Description
The J.P. Morgan Investment Bank provides investment banking solutions, including M&A, capital raising and risk management, for a broad range of corporations, institutions and governments.
As the Marketing Strategy Lead within Commercial & Investment Bank you will work closely with the investment banking teams - including industry coverage and product groups (M&A, Capital Markets, and Corporate Finance Advisory) - to develop and execute strategic marketing plans and integrated campaigns. You will be responsible for understanding and reporting on the investment banking landscape inclusive of competitor activity, J.P. Morgan's practices and industry trends. Based on these insights, you will recommend engaging content and innovative programs to support J.P. Morgan's investment banking business. In addition, you will implement internal and external campaigns, working closely with the business, cross-line of business partners, and the Commercial & Investment Bank Global Marketing and Communications group at large.
Job responsibilities

• Partner with investment banking teams to develop strategic, innovative marketing plans and innovative programs that align with business priorities; assess competitor and industry developments to inform marketing strategies that support the J.P. Morgan brand
• Create content in partnership with the business to support the needs of the investment banking product and industry teams - videos, podcasts, articles, etc
• Design and implement internal and external campaigns that creatively leverage all distribution channels (client newsletters, web, social, etc.) to increase reach of content developed by business and marketing centers of excellence
• Collaborate with Corporate Brand and Global Corporate Finance Operations (GCFO) to ensure brand guidelines are upheld across marketing templates and collateral developed for the business
• Partner with agencies, vendors and internal partners globally to build out campaign materials - on time and on budget; work with Legal and Compliance teams globally to ensure approvals are in place for all activity before campaign and/or development work begins and for sign-off upon completion
• Collaborate with extended global team of marketing colleagues across the firm to ensure effective coordination of sector, local, regional, and global activity with consistent messaging
• Produce campaign recaps and quarterly reports showcasing marketing initiatives from across Commercial & Investment Bank Marketing globally / locally, pulling in data & analytics, digital assets, etc. to help tell our story and highlight wins
• Handle logistics tied to asset creation from project submissions in WorkFront to scheduling podcast / video recordings with internal / external stakeholders, coordinating with Production team / vendors through to execution
• Review programs results with Data & Analytics team in real-time to optimize campaigns as needed and apply learnings to future campaigns focused on building best practices
• Hold kick-off and debrief meetings for all programs to ensure upfront agreement on and awareness across Internal Communications, Content, Web, Social, Production Legal, Compliance, etc

Required qualifications, capabilities, and skills:

• 7 years of work experience; Bachelors Degree in Marketing or related field
• In-depth knowledge and understanding of investment banking products, client segments and overall industry landscape
• Strong interest in digital and content marketing; deep analytical skill set; able to synthesize information quickly and spot trends and opportunities
• Experience developing and managing projects and processes (including budgets - from planning to invoicing and tracking)
• Superb written and oral communication skills; must be able to efficiently and effectively develop decks (Microsoft PPT) for senior management
• Proficient with logistics to support internal/external stakeholder needs (podcast episodes, etc.)
• Strong track record partnering with senior leaders and the ability to influence stakeholders
• Proven project and time management skills, able to manage multiple and varied projects concurrently, and end-to-end
• Highly comfortable working in environment with shifting priorities and timelines
• Attention to detail and ability to connect the dots on programs within the Commercial & Investment Bank and across lines of business is critical
• Detail-oriented self-starter with data-driven approach

Preferred qualifications, capabilities, and skills:

• Investment Banking experience

About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About the Team
J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.