Marketing Strategy Lead Vice President

Job Description
Chase Auto is a leading provider of auto financing with a portfolio of more than $80 billion in assets and relationships with 75% of U.S. franchised automotive dealers, the business is part of the JPMorgan Chase franchise and serves auto dealers, consumers, and vehicle manufacturers. It offers a range of products and services to meet the financial needs of its clients from retail lending, captive financing, and floorplan products to cash management, private banking, and payment processing. The captive finance business is the largest bank-owned private label captive finance provider in the U.S, we serve as the captive finance partner to seven domestic and global auto manufacturers: Subaru, Jaguar Land Rover, Maserati, Aston Martin, McLaren, and EV partners Rivian.
As a Marketing Strategy Lead Vice President supporting Chase Auto, you will develop and manage marketing initiatives and branding efforts to achieve short and long term B2B goals for our Chase Auto Private Label Captive Finance Business relationships. You will develop impactful marketing plans to support the business with regards to marketing/communicating new products or capabilities, development and management of sales enablement materials, supporting dealer events and managing brand, value propositions and marketing campaigns. You will work closely with marketing colleagues to execute against the strategies you develop, partner with Analytics to measure the impact of your marketing efforts and leverage the Salesforce Marketing Cloud technology which marketing colleagues will execute in collaboration with you.
Job responsibilities:

• Support the marketing strategy for Private Labels in the dealer channel
• Strategize with Sales leadership on marketing needs
• Work with colleagues to execute against that strategy via dealer channel marketing and communication programs
• Liaise with Auto public relations team to identify opportunities for PR
• Partner with the Auto product team to help define relevant products, segmentation and campaigns to communicate to DRMs and dealers
• Develop, build and update value proposition for the various brands
• Support reporting across initiatives and develop and present senior management presentations

Required qualifications, capabilities, and skills:

• 5+ years of marketing or communications background
• Consumer financial and/or marketing experience
• Exceptional communication skills, strong attention to detail and quality are required while working efficiently in a fast-paced environment
• Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Creativity and innovation with a focus on constant improvement
• Superior written, presentation and oral communication skills

Preferred qualifications, capabilities, and skills:

• Experience in campaign management, direct marketing and project management
• OEM auto experience
• B2B auto experience working with dealerships or partners

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
When it comes to buying a vehicle or refinancing an existing car loan, many customers turn to Chase to help. Our auto lending services are constantly evolving and incorporating the latest technology to help match car buyers with dealers, provide competitive financing options and ease loan management.