Marketing Strategy Lead-Customer First

Job Description
The Customer First xLOB Marketing organization is a fairly new, centralized marketing group within Performance Marketing, focused on building and delivering customer-centric, integrated communications programs to drive growth and deepen customer engagement.
Performance Marketing serves multiple stakeholders and diverse business goals across the Chase business. Informed by our overarching brand strategy and business partners' objectives, we design and implement cohesive, coordinated marketing efforts that drive toward our shared goal of increasing brand perception, digital engagement, and self-service behaviors.
As a Vice President, Marketing Strategy Lead on the Customer-First Marketing team, you will be responsible for building a customer segment security strategy and creating an actionable marketing plan to meet the goals. You will educate customers who have a high propensity to fall victim of fraud and scams helping them make better decisions. You will be responsible for including the development of the communication plans by translating disparate information into a compelling, actionable, measurable and cross-functionally supported marketing plan. You will collaborate across the lines of businesses to deliver on that vision.
Job Responsibilities

• Create compelling security marketing strategy for customer level segments leveraging traditional and non-traditional channels including mobile, chase.com, email, direct mail, branch, ATM, public relations and social media channels
• Partner with xLOB Marketing, D&A, Payments, EVP, Auth, Fraud, Digital Product, Operations and Servicing teams to understand trends and business priorities to inform the strategy
• Lead the development of machine learning model to identify customers who have a higher propensity to fall victim and create targeted education communication plan to support customer needs
• Facilitate effective communication across CCB CMO's preparing and presenting well-structured reports, updates, and findings .
• Serve as an expert on the student and EVP segments including messaging voice and tone.
• Establish an ongoing rigorous test and learn cadence, rich with analytics to benchmark and improve performance on an ongoing basis
• Manage and influence cross-functional resources to execute initiatives on time, on budget ensuring flawless execution
• Coordinate the production calendar and forecast for all marketing launches

Required qualifications, capabilities and skills:

• 7 plus years of progressive marketing experience in a financial services firm or large corporate firm environment, with a strong record of accomplishment introducing and managing successful marketing campaigns.
• Proven ability to take initiative, influence others and achieve results
• Excellent written and oral communication skills
• Strong Direct Marketing, Digital Marketing and Social Marketing skills
• Self-starter with ability to grasp concepts quickly and collaborate with business partners for information to shape a comprehensive and successful marketing strategy
• Strong strategic planning and execution skills. Team player with a positive, can-do attitude; must be comfortable with changing opportunities and priorities
• Highly organized with exceptional ability to analyze data, draw conclusions and make data/knowledge-based recommendations
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
• Customer focus with constant appetite increase performance
• Ability to develop strong partnerships; lead through collaboration; recognized as a team player
• Skilled and comfortable at working in a highly matrixed organization

Preferred qualifications, capabilities and skills:

• MBA or advanced degree

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.