Marketing Strategy Lead, Consumer Bank (Paid Channels)-Vice President

Job Description
The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.
As a Marketing Strategy Lead- Vice President on the Acquisition Marketing team, you will manage paid digital channels such as Paid Search and Paid Social for acquisition marketing programs designed to drive new-to-deposit household growth profitably.
Job responsibilities:

• Act as a thought leader in paid digital channels, presenting ideas to persuade, educate, and enhance organizational understanding.
• Craft strategic marketing plans using qualitative and quantitative data to produce measurable results.
• Navigate a matrixed organization, influence partners, build consensus, and coordinate audience targeting, channel plans, and creative.
• Work with analytics to understand performance, test results, and profitability; utilize data to drive decisions and optimize marketing.
• Identify new capabilities to improve program performance, support new initiatives, and recommend proactive enhancements.
• Lead reporting efforts, including forecasting, performance analysis, and test result communication.
• Effectively communicate complex digital channel insights and trends to non-technical partners, highlighting actionable opportunities.

Required qualifications, capabilities and skills:

• Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
• Experienced manager of marketing budgets, forecasts, and expected returns
• Has ability to build a robust roadmap with a test-and-learn agenda project prioritization
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• Is a fantastic partner who leads through strong collaboration; recognized as a team player
• Is data driven and analytical, while also being a creative and solution-focused problem-solver
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details; proven ability to take initiative
• Loves testing, learning, and taking calculated risks
• Understands the big picture, considering impacts outside their given initiatives
• Excels at managing multiple initiatives simultaneously within tight deadlines

Preferred qualifications, capabilities and skills:

• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point
• Comfortable with continuously changing priorities
• 7+ years of marketing experience, preferably with expertise in digital marketing and paid media
• Financial services industry experience a plus

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.