Marketing Strategy & Execution Consultant

Job Title: DOE Marketing Strategy & Execution Consultant

Location: New York, NY (Hybrid/Remote Options Available)

Overview:

We are seeking an experienced Marketing Consultant to help solidify and execute the strategy for a new company initiative. Our project has a clearly defined audience, timeframe, and goal, with some messaging and a preliminary deck already in place. We need an expert to refine our strategy, complete our messaging, and drive execution across multiple channels.

Key Responsibilities:

• Strategy Refinement & Planning:

• Analyze the current strategy, audience, timeframe, and existing messaging.

• Develop a comprehensive marketing plan that fills in gaps and aligns with our goals.

• Collaborate with the internal team to finalize messaging and the presentation deck.

• Email & Content Marketing:

• Create compelling email content for various stages of the customer journey.

• Develop follow-up email sequences to nurture leads and drive engagement.

• Design incentives and promotional content to boost conversions.

• Marketing Calendar & Campaign Management:

• Build a master marketing calendar outlining key campaign dates and deliverables.

• Develop a process for ingesting email addresses, scheduling meetings, and tracking campaign performance.

• Oversee the execution of marketing campaigns across multiple channels.

• Process Development & Reporting:

• Establish a repeatable process for lead management and meeting scheduling.

• Prepare presentations and reports to track progress, measure KPIs, and communicate results to stakeholders.

• Provide recommendations and adjustments based on performance analytics.

Qualifications:

• 5+ years of experience in marketing strategy and execution, with a proven track record of advising ed tech startups.

• Prior experience marketing to the NYC Department of Education, with a strong understanding of the local educational landscape.

• Strong background in email marketing, lead generation, and campaign management.

• Proven ability to design and implement processes for data management and customer engagement.

• Excellent communication and presentation skills.

• Experience working with cross-functional teams and managing multiple projects simultaneously.

• Knowledge of marketing automation tools and CRM systems is a plus.

How to Apply:

Please submit your resume, a brief cover letter outlining your relevant experience (including any work with the NYC Department of Education and ed tech startups), and examples of past projects similar to this initiative. We look forward to hearing how you can help us drive this initiative forward.