Marketing Strategist (SEO, ORM & Marketing Automation, Mortgage Industry)
Location: Hybrid - Irvine, CA
Job Type: Full-Time
Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
Overview
We are an established mortgage lender seeking a Marketing Strategist to lead and evolve our digital marketing strategy across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform.
This role is designed for a strategic marketer who thrives in structured environments but brings an entrepreneurial mindset, someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.
Key Responsibilities
Strategy & Leadership
- Own the strategic roadmap for SEO, ORM, and marketing automation
- Proactively identify opportunities to improve performance, efficiency, and scalability
- Translate business objectives into clear priorities, KPIs, and execution plans
- Lead, mentor, and hold accountable internal team members and external partners
SEO Strategy
- Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)
- Guide keyword and competitive research aligned with mortgage borrower intent
- Improve organic visibility through site optimization, content strategy, and governance
- Monitor algorithm changes and industry trends; recommend data-driven adjustments
- Own SEO reporting, insights, and continuous optimization
Online Reputation Management (ORM)
- Lead ORM strategy to protect and strengthen brand credibility at scale
- Establish structured monitoring, response, and review-generation processes
- Ensure ORM efforts align with compliance, brand, and governance standards
- Address reputational risks through ethical, sustainable visibility strategies
Marketing Automation & Salesforce CRM
- Serve as the marketing owner of marketing automation systems & platforms
- Ensure data integrity, reporting accuracy, and clear lifecycle visibility
- Design and optimize marketing automation workflows integrated with Salesforce
- Evaluate, select, and manage marketing automation platforms as business needs evolve
- Build scalable frameworks for segmentation, nurturing, and performance tracking
Mortgage Industry & Compliance
- Apply strong knowledge of mortgage products, borrower journeys, and regulations
- Ensure all marketing strategy and execution meet regulatory and compliance requirements
- Balance innovation with risk management and operational discipline
Required Qualifications
- 5+ years of experience in digital marketing strategy
- Demonstrated expertise in SEO, ORM, and marketing automation
- Strong hands-on experience with Salesforce CRM
- Experience integrating marketing automation platforms with Salesforce
- Mortgage or financial services industry experience (required)
- Experience managing people and/or external partners
- Analytical, structured, and metrics-driven approach
- Comfortable operating in regulated, enterprise environments
The salary range for this position is $110,000-$135,000 annually.
Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:
- Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
- Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
- 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
- Multiple PPO Medical Plans, as well as HDHP eligible plan.
- Dental Coverage
- Vision Coverage
- Company Paid Life Insurance
- 401K with a generous employer match
- Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
- Free Legal Services
- Employee Loan Program
Top Skills
What We Do
Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com. Mission: Our mission we help our customers protect what they care about and achieve their financial goals. Vision: For every customer a financial future imagined, planned, and secured. Values: 1. We exist for our customers 2. We act with integrity 3. We are innovative 4. We are accountable for results 5. Together we achieve greatness. Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business. Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.
