SmartBug Media Jobs

Marketing Strategist

SmartBug Media

Marketing Strategist

Reposted 18 Days Ago

Hiring Remotely in United States

Remote

66K-96K Annually

Senior level

Digital Media • Marketing Tech • Social Media

The Role

The Marketing Strategist leads strategic planning for clients, focusing on building relationships, executing marketing strategies, and ensuring client satisfaction and retention across the customer lifecycle.

Summary Generated by Built In

SmartBug Media is one of the most respected names in the HubSpot ecosystem — and we've earned it.

We didn't get here by accident. SmartBug has built a reputation that most agencies only aspire to: HubSpot North American Partner of the Year, a fully remote team of specialists who punch well above their weight, and a client base that doesn't just hire us — they stay with us. That last part is the one we're most proud of.

Remote by design and strategic by nature, we've never believed that great work requires a corner office or a campus cafeteria. What it requires is the right people, deeply aligned on outcomes, working with clients who trust them to deliver. That's the culture we've built — one where expertise travels, relationships run deep, and the work speaks for itself.

We're obsessed with client outcomes. Not vanity metrics. Not feel-good reports. Real, measurable growth that makes our clients look like heroes inside their own organizations. When SmartBug is in your corner, your team wins — and that's exactly why our clients keep coming back.

The Marketing Strategist will report to the Sr. Director, Client Operations and act as the

strategic account lead, working with client executives to define goals and develop

strategies that will achieve them. You are responsible for translating customer goals and

needs into strategic plans that span the customer lifecycle, while closely monitoring

performance and client health. You are the face of SmartBug and the first impression of

the company to our customers, you should be adept at building relationships and trust

with senior-level clients.

To succeed in this role, you must be an engaged professional with unwavering

requirements for providing an incredible customer experience, including strong client

communication and impactful client results.

Client Success

○ Build and maintain strong relationships with clients; comfortability

interacting with C-Suite executives

○ Lead the discovery and onboarding process for new clients and have a

strong understanding of client goals, objectives and challenges

○ Create the top-level strategy for your clients, working with other

departments to have those strategies expanded and implemented—you

drive the strategy with the client

○ Act as the main point of contact and the face of SmartBug for your clients

○ Address client feedback and concerns promptly

○ Ensure your clients see SmartBug as an indispensable partner in their

growth, and that each receives a 5-star customer experience as measured

by being the highest-rated partner on the HubSpot partner directory—your

clients should be happy to be a reference

○ Deliver consistent, world-class quality across all customer lifecycle

strategies and implementations (marketing, sales, customer success,

operations)

○ Have a strong understanding of strategic opportunities to expand retainer

scope; identify and recommend additional and complementary services to

help meet client needs and goals; provide scoping, quotes and strategic

direction for implementation

○ Develop a deep understanding of clients' businesses, industries, and

market challenges to tailor lifecycle strategies that effectively address their

specific needs and drive mutual success

○ Stay informed about the latest industry trends, market developments,

competitive landscape, and HubSpot’s competitive position to ensure the

clients’ strategies remain cutting-edge and effective

○ You are responsible for being an expert in your clients’ industry such that

they see you as a peer and trusted advisor

Strategy Development and Execution

○ Develop value-based goals for our clients across the customer lifecycle

○ Understanding of demand generation, sales and CRM, and customer

success strategies and tactics listed below including the ability to identify

gaps in the customer’s strategy, and oversee the development and

execution of tailored customer strategies to meet client goals, enhance

client satisfaction, and drive revenue growth

Demand Generation: Ideal customer profiles, buyer

personas, inbound marketing, content marketing and

syndication, conversion rate optimization, event marketing,

social media, conversational marketing, influencer

marketing, account-based marketing, lead nurturing, paid

media; all features within HubSpot Marketing Hub and

Content Hub—not just inbound marketing and/or HubSpot

methodology

Sales and CRM: Product knowledge, building rapport,

analyzing customer needs, communicating with different

buyer personas, contact management, account-based

marketing and selling, sequences, lead qualification, lead

routing, pipeline management, pipeline automation, handling

objections, prospecting, competitive analysis, presentation

and sales training; all features within HubSpot CRM

Customer Success: Establishing strong customer

relationships, customer acquisition strategies, customer

retention strategies, customer onboarding, customer loyalty,

customer health metrics, customer feedback surveys, cross-

sell and upsell strategies, customer lifetime value, service

and support analytics; all features within HubSpot Service

Hub

○ Develop full customer lifecycle strategy for clients that meets their stated

business goals—demonstrating ROI for your clients should be your North

Star

○ Understanding of third-party tools and how they integrate with HubSpot for

the purposes of recommending strategies

○ Understand how to optimize client’s HubSpot instances as well as execute

the technology strategy in HubSpot

○ Work with creatives to create and curate sales collateral, presentations,

and other content pieces to support your clients’ sales processes

Reporting and Analytics

○ Regularly assess and report on the impact of sales enablement and

operations efforts—remember, ROI is the North Star

○ Use insights to optimize strategies and improve results

○ Provide monthly reports, quarterly business reviews (QBRs), and

additional strategic recommendations based on a strong understanding of

performance data

Leadership

○ Directly manage and develop 1-2 Marketing Specialists—you are

responsible for their performance and their development

Delivery Process

○ Monitor and manage campaign budgets and scope

○ Track and meet effective billing rate (EBR) goals

○ Work with internal SmartBug team to ensure quality work is delivered to

clients

○ Ensure you create and follow processes that result in differentiated client

results and quality

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 6 years of experience in digital strategy.
Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living is a plus
Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem.
Proven ability to lead and direct a team of professionals working on client accounts.
Experience in setting and achieving annual and quarterly goals for clients.
Demonstrated ability to build and maintain a positive and productive team spirit.
Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
Strong interpersonal skills and the ability to inspire and motivate a team.
Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
Exceptional communication and presentation skills.
High level of organization, attention to detail, and the ability to manage multiple
priorities.
Strong problem-solving capabilities and the ability to navigate complex challenges.
High level of integrity, work ethic, and professionalism.
Passion for client success and a commitment to delivering outstanding results.
Experience working remotely in similar roles is strongly preferred.
HubSpot essential certifications.

Skills Required

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 6 years of experience in digital strategy.
Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem.
Ability to deliver constructive feedback.
Exceptional communication and presentation skills.
Strong interpersonal skills.
High level of organization and attention to detail.
HubSpot essential certifications.

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The Company

HQ: Newport Beach, California

168 Employees

Year Founded: 2007

What We Do

All Systems, Grow. Get the most out of your full customer lifecycle with SmartBug Media, a full service digital agency creating resilient growth in every phase to deliver predictable growth for your organization. We Know Where You Grow from Here. We empower you to leverage the tools you're already using while introducing you to cutting-edge revenue and predictable revenue-generating strategies. Backed by deep technical expertise, SmartBug is ready to skyrocket your company. Unmatched Expertise, Uncompromising Quality. We don't throw around the word “expert” lightly. Our team is composed of industry veterans who've honed their technical and strategic skills from top-tier universities and globally-renowned brands. With us, you collaborate with experienced professionals unmatched anywhere else. For over 15 years, we've not only mastered HubSpot, earning Partner of the Year twice and Elite Solutions Partner status. We have also established ourselves as a Klaviyo Master Elite partner, Google Premier partner, and proud Shopify partner. But we aren't about titles—it's our proven success, reflected in 500+ 5-star reviews, that speaks for our commitment to success. Now is the time to grow with SmartBug.