Marketing Strategist

The Marketing Strategist for the home infusion, specialty pharmacy, and blood medicine markets develops marketing initiatives for segments, solutions, and campaigns with the guidance of business and marketing leadership. Reporting to the VP of Growth Marketing, this role is a combination of guiding strategy and execution, leading the way with research and messaging and then running comprehensive multi-channel campaigns. This role is primarily responsible for timely, organized campaign execution, while actively incorporating an understanding of the markets, product, and users into positioning, and tactics that resonate with buyers. 

A day in the life.

You will be responsible for the following:

• Partnering with a Sr. Marketing Strategist in the Blood Management/Biotherapies and Home Infusion/Specialty Pharmacy business units to plan, execute, and report on marketing activities.
• Guiding marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
• Working with solutions management to support new product launches, retention campaigns, and monitoring selling of strategic add-ons. 
• Collaborating with leadership to manage creative and development for demand generation programs such as copywriting, content marketing and product marketing. 
• Managing development and execution of webinar campaigns including coordinating speakers, promotion strategy, in-webinar logistics, post-webinar follow-up, and analysis. 
• Driving email marketing programs including strategy, calendar, content creation and execution, as well as landing page and program creation in Marketo. 
• Working with the events team to manage currently planned events and identifying new potential events; supporting sales outreach to drive qualified new prospects to events; and managing and tracking the follow-up process post-event. 
• Planning, creating, owning, and maintaining social media campaigns.
• Working closely with sales team to accelerate sales efforts and support bookings and revenue goals, and actively monitor and report on MQL generation, conversion, and influence. 
• Creating and evolving messaging for presentations and outbound talk tracks to optimize for conversion. 
• May be expected to travel as much as 5% of the time to represent the company at tradeshows and internal events around the country. 

Do you have what it takes?

Required Qualifications:

• Bachelor’s degree in a related field 
• 2-4 years related work experience 
• Excellent written and verbal communication skills 

Do you stand above the rest?

Preferred Qualifications:

• Hands-on use of Marketo or another marketing automation platform 
• Working knowledge of Salesforce or a similar CRM 
• Content development and writing experience, such as webinars, white papers, or blogs 
• Basic understanding of sales organization dynamics and pipeline generation tactics 

Additional job expectations applicable to this position include:

• Willingness to work additional or irregular hours as needed
• Working in accordance with corporate and organizational security policies and procedures
• Performing other responsibilities as assigned

WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference.

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.

Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.

Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:

• Excellent medical, dental, and vision benefits
• Mental health benefits through TelaDoc
• Prescription drug coverage
• Generous paid time off, plus 13 paid holidays
• Paid parental leave
• 100% vested 401(K) retirement plans
• Educational assistance up to $2500 per year