The Role
The Marketing Strategist develops and executes integrated regional marketing strategies across digital, traditional, and experiential channels. Responsibilities include campaign planning, regional events, market research, budget management, partner and vendor relationships, lead generation, and performance analysis. The role collaborates with sales and outreach teams to support growth objectives, manages multiple projects, and uses CRM and marketing automation platforms, including Salesforce. This is a hybrid Austin-based role requiring 20–30% travel.
Summary Generated by Built In
Since 2012, Giving Home Health Care has been supporting individuals impacted by health conditions related to their work in nuclear facilities for the Department of Energy. With a focus on personalized, in-home care, we are committed to assisting those who have dedicated their careers to these vital roles. As a fast-growing, leading provider, we proudly serve patients across Arizona, Colorado, Kentucky, Missouri, Nevada, New Mexico, Tennessee, Texas, and Utah.
If you’re a compassionate individual who puts patients first and thrives in a mission-driven, collaborative environment, we want you to join our team! Apply today and help us continue delivering exceptional care to those who need it most.
The Marketing Strategist will be responsible for leading and executing comprehensive marketing strategies for assigned territories. This role encompasses the full spectrum of marketing needs, from strategic planning and budget management to campaign development and performance analysis.
Working closely with the Manager of Regional Marketing Strategy, the Marketing Strategist will act as the primary point of contact for their regions, ensuring alignment with overall business objectives and driving measurable results across all marketing channels.
Role Responsibilities
-Develop and implement integrated, multi-channel marketing strategies tailored to the specific needs and opportunities within assigned regions. Strategies should create seamless and engaging patient experiences across digital, traditional, and experiential touchpoints.
-Manage traditional marketing activities such as print advertising, direct mail, and local partnerships within region. Work closely with Creative Director to strategize effective messaging and design.
-Manage traditional marketing activities such as print advertising, direct mail, and local partnerships within region. Work closely with Creative Director to strategize effective messaging and design.
-Plan, coordinate, and execute regional events including trade shows, expos, luncheons, and patient appreciation initiatives to build brand awareness and generate sales leads.
-Generate new concepts for driving referral opportunities across region.
-Collaborate closely with regional outreach team members and other cross-functional teams to ensure marketing initiatives align with growth goals and expansion plans.
-Generate new concepts for driving referral opportunities across region.
-Collaborate closely with regional outreach team members and other cross-functional teams to ensure marketing initiatives align with growth goals and expansion plans.
-Conduct thorough market research and competitive analysis to identify trends, opportunities, and challenges within assigned regions.
-Manage regional marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
-Track, analyze, and report on performance of regional marketing campaigns, providing insights and recommendations for optimization.
-Build and maintain strong relationships with key stakeholders, including regional sales leadership, local partners, and vendors.
-Stay abreast of the latest marketing trends, technologies, and best practices to ensure the company maintains a competitive edge.
-Manage regional marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
-Track, analyze, and report on performance of regional marketing campaigns, providing insights and recommendations for optimization.
-Build and maintain strong relationships with key stakeholders, including regional sales leadership, local partners, and vendors.
-Stay abreast of the latest marketing trends, technologies, and best practices to ensure the company maintains a competitive edge.
Qualifications and Competencies
-Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field required.
-Minimum 6-10 years of experience in strategic marketing position with significant focus on regional marketing strategy and execution.
-Minimum 6-10 years of experience in strategic marketing position with significant focus on regional marketing strategy and execution.
-Demonstrated success in developing and implementing omni-channel marketing strategies that drive measurable results.
-Proven experience in planning and executing a variety of events, both large and small, with a focus on achieving specific marketing objectives.
-Strong understanding of digital marketing principles and best practices, with hands-on experience managing various digital channels.
-Excellent analytical skills with the ability to interpret data, generate insights, and make data driven decisions.
-Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
-Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across different teams and levels.
-Expertise with CRM and marketing automation platforms including Salesforce is required.
-Experiencing managing and optimizing marketing budgets.
-Proven experience in planning and executing a variety of events, both large and small, with a focus on achieving specific marketing objectives.
-Strong understanding of digital marketing principles and best practices, with hands-on experience managing various digital channels.
-Excellent analytical skills with the ability to interpret data, generate insights, and make data driven decisions.
-Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
-Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across different teams and levels.
-Expertise with CRM and marketing automation platforms including Salesforce is required.
-Experiencing managing and optimizing marketing budgets.
Schedule and Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
-Hybrid schedule; must be in downtown Austin office 2x/week.
-Ability to travel is required up between 20 - 30%.
-Flexibility to work extended hours as needed.
-Hybrid schedule; must be in downtown Austin office 2x/week.
-Ability to travel is required up between 20 - 30%.
-Flexibility to work extended hours as needed.
To provide the exceptional care our patients deserve, we rely on a team of passionate, dedicated professionals. We’re committed to creating a supportive, collaborative culture, offering competitive benefits and compensation, and giving our team members the tools and opportunities to grow and advance their careers.
If you’re ready to be part of an organization that truly makes a difference in people’s lives, we encourage you to apply today and start a fulfilling journey with Giving Home!
Giving Home is dedicated to fostering an inclusive and equitable work environment. We adhere to all applicable federal, state, and local pay transparency laws to ensure fair compensation practices.
Giving Home is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. Our employment practices are designed to provide equal opportunity at all stages of employment, including hiring, promotion, training, compensation, and termination.
Giving Home is committed to maintaining transparent compensation practices and regularly reviews our policies to ensure compliance with evolving laws and best practices. We value the contributions of our employees and strive to provide a work environment where everyone feels respected, valued, and fairly compensated.
Skills Required
- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field
- 6–10 years of experience in a strategic marketing position, with significant regional marketing strategy and execution experience
- Demonstrated success developing and implementing omnichannel marketing strategies with measurable results
- Experience planning and executing marketing events of various sizes
- Strong understanding of digital marketing principles and hands-on experience managing digital channels
- Strong analytical skills and ability to interpret data and generate insights
- Strong project management skills and ability to manage multiple projects and deadlines
- Excellent communication, presentation, interpersonal, collaboration, and influencing skills
- Expertise with CRM and marketing automation platforms, including Salesforce
- Experience managing and optimizing marketing budgets
- Ability to work a hybrid schedule in the downtown Austin office two days per week
- Ability to travel 20–30%
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The Company
What We Do
Giving Home Health Care is a health care coordinator and chronic care manager dedicated to advocating for and serving individuals with conditions contracted while working in nuclear energy programs for the Department of Energy. The company provides skilled in-home care, non-skilled activities of daily living, and medication management solutions through a network of caregivers, with a mission to treat patients like family through personalized care plans.
