- Identify and build full-funnel marketing strategies designed to deliver profitable growth.
- Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business.
- Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results.
- Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.
- Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value.
- Research and monitor competitor activity.
- Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.
- Understanding of full-funnel marketing campaigns and an ability to analyze and articulate how upper and mid-funnel tactics contribute to improved lower-funnel performance (media mix modeling and multi-touch attribution).
- Experience in creating consumer go-to-market plans in a results-driven environment, improving metrics across acquisition, onboarding, and ongoing engagement, all with a highly data-driven, customer-centric approach.
- Strong analytical, problem-solving, and data analysis skills.
- A self-motivated, energetic, and self-directed learner with high intellectual curiosity.
- High-powered interpersonal, collaboration and communication skills.
- Bachelor's degree in Marketing or Business related field.
- Minimum of 5 years of Consumer Marketing Experience.
- Certified Brand Manager or MBA
Top Skills
What We Do
At Valley, we aren’t just your average financial institution; we're your trusted partner in building a brighter future. With a widespread presence across the U.S., we've been serving communities since 1927.
For over 95 years, our team of dedicated professionals has been committed to creating better banking opportunities for our customers and fostering growth and prosperity in the communities we serve. From personalized financial solutions to comprehensive banking services, home mortgages, commercial lending, and wealth management, we're here to help you achieve your financial goals, no matter how big or small.
We understand that each individual and business has unique challenges and opportunities, and we're here to listen, understand, and provide tailored solutions to help you succeed.
©2025 Valley National Bank. Member FDIC. Equal Opportunity Employer. Equal Housing Lender. All Rights Reserved.
