Marketing Specialist

Reposted Yesterday
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4 Locations
In-Office
68K-93K Annually
Mid level
Other • Security
The Role
Support and execute integrated B2B marketing campaigns across North America, including ABM, digital strategies, content/SEO, events, PR, and sales enablement. Measure campaign KPIs, manage budgets, vendors, and marketing automation/CRM reporting (Salesforce/Pardot).
Summary Generated by Built In

Who We Are

At Sensormatic Solutions, part of Johnson Controls, we’re redefining the retail experience through data-driven insights, cutting-edge technology, and connected solutions. From loss prevention and inventory intelligence to shopper engagement and traffic analytics, we empower retailers to operate smarter and deliver exceptional customer experiences.

Joining our team means being part of a global, innovation-driven organization where your work directly impacts the future of retail. We offer a collaborative culture, opportunities for growth, and the ability to work with some of the world’s leading brands while advancing your marketing career in a fast-paced, high-impact environment.

What You Will Do

As a Marketing Specialist, you will support the development and execution of integrated B2B marketing strategies that drive revenue growth, demand generation, and market share expansion across North America.

You will collaborate closely with sales, product marketing, digital marketing, and global teams to execute campaigns, build brand awareness, and support account-based marketing (ABM) initiatives.

This role is ideal for a data-driven, creative marketer who thrives in a cross-functional environment and has a passion for retail technology, digital marketing, and campaign optimization.

Reporting to the Director of Marketing, this role provides operational support and coordinates requests to maintain smooth team operations, while also leading the Americas marketing team in campaign reporting and budget monitoring.

How You Will Do It
  • Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics
  • Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs
  • Support global product launches while localizing campaigns for regional market needs
  • Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials)
  • Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation
  • Partner with sales and account teams to align marketing strategies with pipeline and revenue goals
  • Plan and execute marketing events including trade shows, customer events, and webinars
  • Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies
  • Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly
  • Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance
  • Manage agency and vendor relationships to support campaign execution
  • Track, monitor, and report on marketing budgets and campaign performance for the Americas region
Sales Enablement & ABM
  • Develop sales enablement materials such as presentations, collateral, and account-specific assets
  • Partner with sales to support prospecting, pipeline growth, and account targeting strategies
  • Execute account-based marketing campaigns to drive engagement with key enterprise clients
What We Look ForRequired Qualifications
  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field
  • 4+ years of B2B marketing experience, preferably within a large corporate or global organization
  • Proven experience in digital marketing, demand generation, and campaign execution
  • Experience using Salesforce, Pardot, or similar marketing automation tools
  • Strong ability to create compelling marketing content (internal and external communications)
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Strong analytical mindset with experience in campaign reporting and performance optimization
  • Excellent project management and multitasking skills in fast-paced environments
  • Strong verbal and written communication skills
  • Ability to collaborate effectively across cross-functional teams and leadership levels
  • Self-starter with a results-driven mindset and strong attention to detail
Preferred Qualifications
  • Experience in retail, retail technology, or SaaS environments
  • Hands-on experience with account-based marketing (ABM) strategies
  • Familiarity with Adobe Creative Suite (Photoshop or similar tools)
  • Experience supporting sales teams with marketing collateral and custom presentations
  • Knowledge of SEO, content marketing, and lead generation best practices
Why Join Johnson Controls / Sensormatic Solutions
  • Be part of a global leader in smart, sustainable buildings and retail technology
  • Work in a collaborative, innovative marketing environment
  • Gain exposure to enterprise-level digital marketing and global campaigns
  • Grow your career with learning, development, and advancement opportunities
  • Contribute to meaningful solutions that shape the future of retail and customer experience

HIRING SALARY RANGE: $68,000-$93,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https:

https://jobs.johnsoncontrols.com/about-us

#LI-AA2

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field
  • 4+ years of B2B marketing experience
  • Proven experience in digital marketing, demand generation, and campaign execution
  • Experience using Salesforce, Pardot, or similar marketing automation tools
  • Strong ability to create compelling marketing content (internal and external communications)
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Strong analytical mindset with experience in campaign reporting and performance optimization
  • Excellent project management and multitasking skills in fast-paced environments
  • Strong verbal and written communication skills
  • Ability to collaborate effectively across cross-functional teams and leadership levels
  • Self-starter with a results-driven mindset and strong attention to detail
  • Experience in retail, retail technology, or SaaS environments
  • Hands-on experience with account-based marketing (ABM) strategies
  • Familiarity with Adobe Creative Suite (Photoshop or similar tools)
  • Experience supporting sales teams with marketing collateral and custom presentations
  • Knowledge of SEO, content marketing, and lead generation best practices

Johnson Controls Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson Controls and has not been reviewed or approved by Johnson Controls.

  • Retirement Support Retirement support is positioned as a meaningful part of the package through employer 401(k) matching, repeatedly framed as a strong pillar of the overall rewards mix. The matching contribution is described with specific match levels in multiple places, reinforcing perceived value for long-term saving.
  • Leave & Time Off Breadth Time off is presented as comparatively robust, with multiple paid holiday categories, vacation time, and sick time described as generous or “amazing” in places. Paid time off breadth appears to be a consistent contributor to total rewards attractiveness beyond base pay.
  • Flexible Benefits Benefits are described as broad and customizable, spanning standard medical/dental/vision plus optional add-ons like pet insurance, identity protection, and legal support. Tuition reimbursement is repeatedly highlighted as a high-value option supporting professional development.

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The Company
HQ: Chennai
100,000 Employees
Year Founded: 1885

What We Do

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. Dedicated to protecting the environment, we deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 100,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®.

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