Marketing Specialist

Location: Dubai - Hybrid
Reports to: Chief Growth Officer (CGO)

Your Role Should Matter. This One Does.

At Deed, we’re redefining how people think about real estate investing, turning something complex and intimidating into something clear, credible, and accessible.

We’re looking for a hands-on marketing specialist who can combine strategy, creativity, and execution. You’ll drive content, campaigns, and community to fuel Deed’s growth from the ground up. If you thrive in a fast-paced startup, want ownership from day one, and care about work that actually moves the needle, you’ll fit right in.

What You’ll Do

Campaigns & Strategy

• Plan and execute integrated campaigns (social, email, paid, PR, offline) that build awareness and drive sign-ups.

• Manage the editorial calendar and ensure consistent messaging across all channels.

• Run influencer/UGC campaigns end-to-end (briefing, content review, reporting).
  

Content & Storytelling

• Create and edit short-form video content (Reels, TikToks, Shorts) comfortable appearing on camera.

• Write sharp copy for ads, landing pages, emails, and scripts.

• Publish blog posts, newsletters, and social posts that educate and inspire investors.
  

Analytics & Optimization

• Monitor KPIs (CAC, CPL, conversion funnels, engagement, retention).

• Use tools like GA4, HubSpot, Klaviyo, Looker Studio, Power BI to track and optimize.

• Run A/B tests and continuously iterate on campaigns.
  

Collaboration & Brand

• Work with Product & Design on UX copy (website, onboarding, in-app).

• Align with Sales/SDR to ensure smooth lead flow and qualified hand-off.

• Partner with Success to showcase investor stories and build community trust.

• Uphold brand guidelines and ensure Deed’s voice stays sharp, credible, and user-first.
  

Offline & PR

• Support events, activations, and PR moments that drive visibility and credibility

• Contribute ideas and execution to offline initiatives that connect with users directly.
  

You’ll Be a Fit If You

• 2–5 years’ experience in brand, content, or growth marketing (startup/fintech/proptech a plus).

• Fluent in English and Arabic.

• Confident both on and off camera; skilled in short-form video and storytelling.

• Strong copywriter, clear, persuasive, strategic.

• Comfortable with CapCut, Canva, Adobe Premiere, Figma (or quick to learn).

• Data-driven and analytical, you care about what works and track it.

• Use tools like GA4, HubSpot, Klaviyo, Looker Studio, Power BI (experience with customer engagement platforms such as Braze, WebEngage, or CleverTap is a strong plus)

• Emotionally intelligent, adaptable, and genuinely user-focused.

• Motivated to challenge how people think about money, investment, and income.
  

What Success Looks Like

• Consistent growth in sign-ups, KYC completions, and funded investors.

• Content and campaigns that spark real engagement and trust in the brand.

• Well-documented, data-driven strategies that adapt fast to market realities.

• Deed’s brand positioned as credible, modern, and investor-first across the region.
  

What You Get

• A front-row seat to one of Dubai’s boldest PropTech brands.

• Direct mentorship and exposure to the leadership team.

• Real responsibility and portfolio-worthy work from day one.

• A mission-driven, collaborative environment where your ideas directly shape growth.
  

About Deed

Deed is a fractional property investment platform on a mission to make prime real estate investment accessible to everyone worldwide. We simplify the investment cycle, allowing investors to enjoy rental income and long-term capital appreciation without the hassle. We value innovation, transparency, and collaboration, and we’re building a team of passionate professionals who believe in unlocking opportunities for all.