Marketing Specialist

The Industry Specialist executes tactical marketing deliverables (market penetration, segmentation, and effective EVE tools and launch packages) and assists with platform/product definition for Avient's products and positioning with little to no direction required based on 3-5 years prior relevant experience. Responsibilities

Essential Duties & Responsibilities 

The purpose of the Marketing Function is to deliver:

• Profitable growth.
• Gross margin targets as a percentage of sales.
• Gross margin percentage expansion.
• Vitality index growth.
• Vitality GM targets.
• New product launches.
• Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
• Tracks and measures key market trends, competitive position, and delivery on specialization strategy.
• Identifying new ideas and opportunities for growth.
• Generates sales campaigns, advertising programs and technical literature. Monitors gross margins and profitability against control standards.
• Implements the industry’s overall marketing goals. Monitors business results.
• Develops technical literature, advertising campaigns, definitions, specification, and performance standards. Develops and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
• Identifies new market development for current or prospective programs of for the penetration of existing markets. Conducts market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term marketing strategies.
• Ensures that customers and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts.
• Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
• Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
• Attends various trade/organization functions to develop business contacts and gather market information.
• Supports and is committed to Avient's LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
• Coordinates, supports and participates in the POL process and the situational analysis system.
• Assists in creating value propositions for the industry, focusing on the customer and ensuring product quality and consistency.
• Responsible to assist in communicating marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action.
• Holds conversations with R&D and partners to set direction for Avient. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology.
• Assists with the development and planning of the industry approach, modeling, and marketing communication(s).
• Drives measurement and tracking activities including market size, market share, and ROI.

Scope

• Personnel: Individual contributor.
• Budget: None.
• Sales Revenue: Business unit specific.

About Us

Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world.

Innovation goes far beyond materials science; it’s powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you’re a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you’ll find your place at Avient.

Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!

We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self, a leader of others, or a leader of the business.

By playing to win, acting customer centric, driving innovation and profitable growth, collaborating seamlessly across Avient, and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avient’s strategic goals, to meet our customer needs, and to accomplish your career goals.

At Avient, we believe a wide variety of thoughts, ideas and backgrounds gives us the creativity to be successful in a rapidly changing world.  In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person’s qualifications, abilities, experience and performance.

Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law. If you need an accommodation because of a disability to complete an online application, please contact the Avient HR Team by emailing, [email protected].