The Role
The Marketing Specialist supports marketing initiatives across digital and creative channels, develops content, and collaborates on branding and campaign strategies.
Summary Generated by Built In
Title: Marketing Specialist
Location: Alpharetta, GA (Fully Onsite)
Reports To: Director of Marketing
Position Overview:
We are seeking a proactive and creative Marketing Specialist to join our growing team in a fast-paced medical device environment. We are seeking a candidate with 3–5 years of experience who is eager to learn, highly adaptable, and excited to contribute across multiple areas of marketing, branding, and creative content development.
This position will play a key role in supporting brand growth initiatives as the company expands beyond traditional physical therapy and chiropractic markets into broader reimbursement and healthcare segments.
Responsibilities:
- Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Assist with day-to-day marketing initiatives across digital, creative, and brand channels
- Create and manage digital content including animations, graphics, videos, and advertisements
- Support paid advertising efforts across Meta and Google platforms
- Contribute to marketing copy, messaging, and campaign strategy
- Assist with website updates, content management, and ongoing rebranding initiatives
- Develop marketing materials for webinars, campaigns, and promotional initiatives
- Support brand positioning and competitive analysis projects
- Collaborate closely with internal stakeholders and external marketing agencies
- Help streamline marketing processes and improve operational efficiency
- Prepare presentations and materials for meetings and marketing initiatives
- Support email marketing campaigns and automation efforts through platforms such as HighLevel or similar systems
- Ensure marketing materials align with brand standards and regulatory considerations within a healthcare environment
Qualifications:
- Bachelor’s degree in Marketing, Graphic Design, Communications, or related field
- 3–7 years of marketing experience
- Experience with Adobe Creative Suite, especially After Effects, preferred
- Familiarity with website content management and basic HTML preferred
- Experience with digital advertising platforms including Meta Ads and Google Ads
- Google and/or Meta certifications are a plus!
- Strong communication skills with the ability to contribute to messaging and campaign development
- Self-starter mentality with the ability to thrive in a startup-style environment
- Eagerness to learn, take initiative, and grow within a collaborative team
- Experience working in a regulated industry such as healthcare or medical devices is a plus
- Candidates with animation or motion graphics experience from programs such as SCAD, Kennesaw State, or similar creative-focused programs are encouraged to apply.
- Creative thinker with strong design instincts
- Hands-on contributor who enjoys wearing multiple hats
- Organized, detail-oriented, and proactive
- Comfortable taking direction while also bringing new ideas to the table
- Someone excited to help build and evolve a growing brand in a high-growth environment
Skills Required
- Bachelor's degree in Marketing, Graphic Design, Communications, or related field
- 0-5 years of marketing experience
- Strong portfolio showcasing creative, animation, branding, or digital marketing work
- Experience with Adobe Creative Suite, especially After Effects
- Video editing and animation experience
- Familiarity with website content management and basic HTML
- Exposure to digital advertising platforms including Meta Ads and Google Ads
- Strong communication skills on messaging and campaign development
- Self-starter mentality and ability to thrive in a startup-style environment
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The Company
What We Do
SoftWave TRT, LLC is a medical technology company that is developing advanced solutions specializing in shockwave therapy for better patient healing. Founded in 2004 and headquartered in Alpharetta, GA, SoftWave TRT is committed to the scientific advancement of tissue healing and regeneration and the development of the most effective innovations to improve the quality of lives globally. German-engineered with superior quality, it is used worldwide in the healthcare fields of orthopedics, traumatology, wound care, aesthetics, and urology. SoftWave technology is trusted by the top major medical research centers in the U.S. and worldwide, with over 300 published studies of the technology supporting its effectiveness. It has a strong international presence with its German manufacturing partner and is internationally recognized by the International Society for Medical Shockwave Technology (ISMST).
