Marketing Specialist

Posted 7 Days Ago
Be an Early Applicant
Santa Rosa Beach, FL, USA
In-Office
Mid level
Other
The Role
The Marketing Specialist designs and develops promotional materials, coordinates marketing programs, manages staff, and analyzes advertising effectiveness to achieve marketing goals and objectives.
Summary Generated by Built In
This position plans, organizes and directs external marketing programs and materials for the company.  Design, develop and create unique advertising materials and promotional programs to achieve company marketing goals and objectives.

Job Duties and Responsibilities (Essential Job Functions)

Common activities are listed below: actual position responsibilities may vary. Please refer to manager or human resources for specific duties and performance expectations of the position.

  1. Design, develop and produce creative promotional materials. Responsibilities include layout design and modification to achieve branding objectives, coordination of content, graphic design, editing and proofing. (30-35%)
  2. Coordinate direct marketing, advertising, public relations, partner marketing and sales promotion programs. (25-30%)
  3. Work closely with management and sales to develop and promote the implementation of short and long-term marketing strategies. (20-25%)
  4. Manage marketing staff. Recruit, select, train, develop, evaluate, motivate and retain staff for the successful performance of the department and achievement of company objectives.  (10-15%)
  5. Attends sales meetings to discuss and analyze the effectiveness of current advertising strategies. (5-10%)
  6. Perform any additional responsibilities as requested or assigned. (0 – 5%)

Performance Expectations

  • Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
  • Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
  • Establish and maintain positive and productive work relationships with all staff, customers and business partners.
  • Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
  • Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Qualifications

Education:

  • Bachelor’s degree in marketing, communications, graphic design or related field; or equivalent work experience and knowledge.

Experience:

  • Four+ years of related experience in marketing or advertising.
  • Creative graphic design experience required.
  • Real estate experience preferred.
  • Supervisory experience preferred.

Knowledge and Skills:

  • Strong computer skills. Knowledge of standard Microsoft suite and specialized graphic design programs.
  • Creativity and ability to produce unique marketing materials and creative ads and promotional programs.
  • Excellent oral and written communication skills, including presentation skills.
  • Project management skills; ability to prioritize and handle multiple projects concurrently.
  • Effective interpersonal skills and leadership abilities.
  • Effective analytical, problem-solving, decision-making and organizational skills.

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Company
HQ: Minneapolis, MN
157 Employees
Year Founded: 1998

What We Do

HomeServices of America, Inc., based in Minneapolis, Minn., developed a strategy that integrates all the pieces of the real estate transaction puzzle including mortgage, title, escrow, insurance and relocation into a suite of home services that work together. Today, while our companies each operate autonomously, they share the unifying priority of delivering an exceptional experience to customers throughout the home buying transaction process. As the parent organization, we support our companies with technological innovation, operational excellence together with operational, legal and financial expertise to stay relevant throughout the home buying and home selling process. Through its affiliate companies, HomeServices of America is the second-largest homeownership service provider in the United States. Owned by Berkshire Hathaway Energy, an affiliate of Berkshire Hathaway Inc., HomeServices’ operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. HomeServices Relocation, LLC is the full-service relocation arm of HomeServices of America which provides every aspect of domestic and international relocation to corporations around the world.

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