Enjoy a career, packaged with care, whilst helping protect food, people and the planet
We are a key global provider of sustainable packaging solutions. We’re on a mission to make all packaging recyclable, reusable, or compostable. Every day, we ensure the hygiene and safety of food and drink for people around the world. We are Huhtamaki.
You could be part of our vision. Because it’s our talented people that make it happen. Our people on the shop floor producing innovative, sustainable products. Our people in our offices delivering excellence for our customers every day. It’s every one of us working together.
We offer a place where you can feel safe, be supported, and make an impact so we can all focus on the future together.
OBJECTIVE
The Marketing Specialist is responsible for developing, implementing, and executing marketing initiatives that drive brand positioning, business growth, and demand generation in the assigned markets. The role covers strategic marketing, product marketing, communication, campaigns, digital activities, events, and performance analysis, ensuring alignment with the company’s global strategy and strong support for the sales teams.
B. RESPONSIBILITIES
1. Marketing Strategy
Define, execute, and continuously update the market marketing plan in collaboration with the Customer Excellence Manager, responsible of Demand, Pricing and Marketing in Western Europe region.
Analyse market trends, customer feedback, impact of legislative changes in our business and overall competitive evolution to propose product improvements or adaptations.
2. Product Marketing
Act as the product reference for sales teams in the assigned markets.
Coordinate new product launches or product evolutions (go-to-market): value proposition, pricing support, storytelling, marketing materials, and internal training.
Collaborate closely with product, R&D, or operations teams to translate market needs into product requirements.
3. Communication, Digital Marketing & Campaigns
Develop and update key materials supporting sales activities (brochures, catalogues, videos, website content, presentations), ensuring consistency between brand messaging and product messaging.
Manage digital marketing activities (social media, newsletters, website content).
Design and implement marketing campaigns focused on products, markets, or customer segments. Optimize campaign performance based on KPIs.
6. Trade Shows / Events
Plan, coordinate and execute actions linked to trade fairs and customer events, ensuring a clear and compelling presentation of the product portfolio and Huhtamaki value proposition.
Optimize participation based on ROI and lead generation.
7. Voice of Customer
Implement a world-class customer satisfaction survey and influence the operational organization to implement changes to better serve the market.
Analyse results, propose improvement actions together with internal teams, measure and track agreed action plan YoY.
8. Collaboration and Support
Work closely with sales teams as a strategic partner for product and market development.
Support the Customer Excellence Manager in strategic projects, portfolio management, and roadmap initiatives.
C. EDUCATION
University Degree in Business Administration, Marketing and/or Advertising.
Advanced level in English, medium level in French.
Advanced user in O365, Creative Suite like Photoshop, Indesign, etc.
D. EXPERIENCE & KEY COMPETENCIES
3 years’ experience in marketing position, preferably managing marketing plans.
Strategic vision combined with a hands-on, operational mindset.
Strong analytical skills and results-oriented approach.
Ability to manage multiple projects simultaneously and meet deadlines.
Excellent communication skills and strong cross-functional collaboration capabilities.
Join us. Help protect food, people and the planet.
Skills Required
- University Degree in Business Administration, Marketing and/or Advertising
- 3 years' experience in marketing position
- Advanced level in English, medium level in French
- Advanced user in O365, Creative Suite like Photoshop, Indesign
What We Do
Huhtamaki is a key global provider of sustainable packaging solutions for consumers around the world, enabling wellbeing and convenience. Our innovative products protect on-the-go and on-the-shelf food and beverages, ensuring hygiene and safety, and help prevent food waste. We embed sustainability in everything we do. We are committed to achieving carbon neutral production and designing all our products to be recyclable, compostable or reusable by 2030. We are a participant in the UN Global Compact and EcoVadis has awarded Huhtamaki with the Gold medal for performance in sustainability. To play our part in managing climate change, we have set science-based targets that have been approved and validated by the Science Based Targets initiative. With 100 years of history and a strong Nordic heritage we operate in 37 countries and 103 operating locations around the world. Our values Care Dare Deliver guide our decisions and help our team of around 18 000 employees make a difference where it matters. Our 2023 net sales totaled EUR 4.2 billion. Huhtamaki Group is headquartered in Espoo, Finland and our parent company, Huhtamäki Oyj, is listed on Nasdaq Helsinki Ltd. Find out more about how we are protecting food, people and the planet on www.huhtamaki.com
