Marketing Specialist

Purpose of Job

This position is responsible for the creation, enhancement, and administration of traditional and electronic marketing tools and for providing direct and indirect support to sales, administrative, and management staff.

Job Duties and Responsibilities (Essential Job Functions)

Common job activities are listed below; actual position responsibilities may vary.  Refer to your manager or human resources for specific duties and performance expectations.

Marketing Strategy, Campaigns & Brand Management (30–35%)

• Create and manage integrated marketing campaigns across email, digital, social media, landing pages, direct mail, and print.
• Ensure brand consistency and regulatory compliance across all marketing communications and materials.
• Partner cross‑functionally to source content and align messaging across initiatives.
• Monitor real estate industry trends, competitor activity, and marketing best practices.

Content Creation, Editorial & Digital Assets (20–25%)

• Write original marketing content and edit submissions from sales associates and staff to ensure quality, accuracy, and consistent brand voice.
• Design, maintain, and update sales presentations and digital marketing assets for in‑person, virtual, and hybrid use.
• Manage media quality control and coordinate with media vendors.

Website, Digital Platforms & CRM Programs (20–25%)

• Maintain and update company websites, landing pages, and social media platforms.
• Administer CRM‑driven client follow‑up, satisfaction, feedback, and survey programs.
• Manage email marketing programs, including database maintenance, analytics, and oversight of sales representative email accounts.
• Monitor digital performance metrics and produce reports to support optimization.

Event Marketing & Promotions (15–20%)

• Plan, execute, and support in‑person, virtual, and hybrid marketing events, including promotions, materials, logistics, and post‑event reporting.
• Coordinate event‑related marketing vendors and materials.
• Maintain promotional inventory for events and ongoing marketing needs.

Vendor Management, Production & Distribution (10–15%)

• Coordinate printing, production, and distribution of marketing materials with print vendors, digital marketing partners, and internal technology teams.
• Maintain relationships with vendors to ensure quality, timelines, and cost effectiveness.
• Support vendor billing, delivery tracking, and performance monitoring.

Technology Enablement & Support (5–15%)

• Collaborate with internal teams to promote proprietary marketing and technology platforms.
• Train new and current sales representatives on marketing tools and technology.
• Serve as first point of contact for day‑to‑day proprietary marketing technology issues.

Additional Marketing Responsibilities (0–5%)

Perform additional marketing‑related duties and special projects as assigned.

Performance Expectations

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers, and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
• Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Qualifications

Education:

• Bachelor’s degree in marketing or related field or equivalent knowledge and experience.

Experience:

• Minimum of 2 years’ experience in Marketing. 3 years of industry specific experience preferred.

Knowledge and Skills:

• Strong computer and internet proficiency, including updating and maintaining websites using web editor software.
• Proficient in Microsoft Excel and desktop publishing and design tools, including Adobe InDesign, Photoshop, Illustrator, Canva, and other web‑based platforms; advanced working knowledge of Microsoft Word, PowerPoint, Outlook, and Adobe Acrobat.
• Knowledge of AI such as ChatGPT, Open AI, etc.
• Strong attention to detail with excellent organizational and prioritization skills; able to manage multiple projects concurrently.
• Tech‑savvy and adaptable, with the ability to quickly learn new tools and systems.

• Hands-on knowledge of various marketing tools and marketing platforms.
• Superior written communication skills. Ability to edit written communication from others.
• Ability to prioritize and handle multiple tasks and projects concurrently.

Wage:   $30.00 - $36.00 hourly; actual wage is based upon education and experience. 

Benefits:   Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.