Datacolor, a global leader in color management solutions, provides software, instruments and services to improve the precision, performance and efficiency of your color workflow. We understand that details matter and precise, consistent replication is essential.
Our easy-to-use and highly sophisticated devices and systems have been consistently delivering cost effective, best-in-class color measurement performance to industry leaders for more than 50 years, so you know that you can count on us to do the same for you.
Our global teams provide sales, service and support in over 100 countries throughout Europe, the Americas and Asia. For more information, visit www.datacolor.com
In order to support our business we are looking for a Regional Marketing Manager.
Position Summary:
The Marketing Specialist works under the guidance of Senior Marketing Coordinator and focuses on supporting Datacolor's offline marketing activities including trade shows and seminars, while also assisting with local digital channel operations such as WeChat Official Account and video channel. Strong execution and communication skills are needed to work with vendors and internal sales teams.
Essential Duties and Responsibilities:
- Offline event support (trade shows & seminars) – full-cycle execution including booth coordination, logistics, and on-site management, and post-event lead follow-up with sales team.
- WeChat Official Account content support – work with vendors to prepare content and analyze performance to optimize engagement rate. Leverage SCRM tools to generate more MQLs from WeChat operations.
- Video Account content support – assist with content planning, simple editing, uploading, and localization.
- Lead tracking – Familiar with MQL and SQL concepts; monitor lead generation efficiency from trade shows/seminars and WeChat through key performance indicators.
- Marketing material inventory management – regular stock checks and timely replenishment.
- Other tasks required by manager.
Experience & Qualifications:
- Bachelor's degree or above in Marketing, Advertising, Media, or related fields preferred.
- 1-3 years marketing experience, preferably with offline event execution (trade shows/seminars).
- Fluency in both Chinese and English (written and verbal).
- Proficiency in Office software (PPT/Excel); experience with graphic design (Canva/Photoshop) or video editing tools is a plus.
- Familiarity with Salesforce is a plus.
- Self-motivated, detail-oriented, able to work independently.
- Willing to travel occasionally.
Location:
Shanghai, 上海
Our offer:
You will work in an innovating organization that estimates the value of the people working correctly in a friendly atmosphere and a very open and informal culture with room for personal input.
Our Core Values:
Learn, understand and live the Datacolor Core Values of Customer Focus, Execution, Ownership, Team Work, Learning, and Passion.
Interested:
If you feel you have what it takes to be the new position at Datacolor, we look forward to hearing from you.
Please send your motivation letter and resume to [email protected].
Datacolor is an Equal Opportunity Employer.
Datacolor will not sponsor for this position.
Notice: Datacolor never asks for personal or financial information via social media and does not contact candidates through private messages on messaging platforms. All official recruitment communications are conducted through our corporate email addresses and career website.
Qualifications Skills Required MS Powerpoint Expert Preferred English Expert Marketo Expert Education Preferred Bachelors 4y or better.Top Skills
What We Do
Who We Are: Datacolor's color management solutions include software, instruments and services to assure accurate color of materials, products and images. Industries We Work With: Textile, retail paint, paint and coatings, plastics, photography, and many more. What We Do: Offer solutions for color measurement, matching, quality control and communication for industries where accurate color management is crucial. For photographers and creative professionals, we offer calibration tools to ensure accurate color on-screen and in print. Why We Do It: To provide our customers with cost-effective solutions to manage color globally throughout their workflow--so they can save time, improve quality, reduce costs, and build even greater customer loyalty. Where We Work: Datacolor's sales, service and support network serves customers in more than 100 countries, with operation and production facilities in 25 locations worldwide. Datacolor Vision & Mission Today, technology, engineering, and ingenuity converge to create new thresholds of excellence. Creativity meets science. Inspiration meets precision. Innovation meets opportunity. Data meets color. Our expertise in applied color science creates high-performing, intelligent, and effective solutions. Every day, our dedicated teams collaborate to advance the ways we orchestrate new solutions, connecting today’s needs with tomorrow’s technologies. Our commitment is to harness the advancements of modern technology because we understand that details count, color matters, and trust is everything. Is your instrument in need of a calibration service? Or are you having trouble setting up a database in our software? Datacolor's support teams are there when you need them. Call your regional support line and get your color management workflow up and running again in no time. http://bit.ly/datacolorsupport
