Marketing Specialist

Reposted Yesterday
Hiring Remotely in United States
Remote
65K-75K Annually
Mid level
Software
The Role
The Marketing Specialist will execute multi-channel campaigns, create content, manage social media, analyze performance, and support ABM initiatives, focusing on driving business growth in a B2B environment.
Summary Generated by Built In

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. 

What does Access offer you? 

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. 

On top of a competitive salary, you’ll receive 22 days paid time off, plus 11 company paid holidays. Also, medical, dental & vision insurance, 5% 401(k) company match, plus a range of other benefits that you can choose from.

About you

We’re looking for an enthusiastic and results-driven Marketing Specialist to support B2B demand generation for Access Construction in the U.S. This role is ideal for a marketing professional looking to build hands-on experience executing multi-channel digital marketing campaigns while contributing directly to pipeline growth, lead generation, and new business acquisition.

You’ll work as part of a global marketing team, executing integrated campaigns across email marketing, paid media, social media, partner marketing, and account-based marketing (ABM) initiatives. You’ll collaborate closely with teams across Sales, Product, Digital, Content, and Events to ensure messaging aligns with the Ideal Customer Profile (ICP) and supports the full buyer journey.

Reporting to the US Divisional Marketing Manager, this role provides exposure across the full demand generation lifecycle and offers a strong opportunity for career development within our growing marketing function.

Day-to-day you will

  • Execute integrated demand generation campaigns across digital channels including email marketing, paid media/PPC, social media, and partner marketing to generate qualified leads and support pipeline growth.

  • Support account-based marketing (ABM) and ICP-aligned messaging, partnering with Paid Media and Content teams to develop ad copy, landing page messaging, audience targeting, and campaign optimization.

  • Create and manage marketing content and campaign assets, including email campaigns, social posts, and creative assets using tools such as Canva, ensuring content supports the buyer journey from awareness through conversion.

  • Plan, build, and optimize email nurture and lifecycle campaigns, managing triggered communications and marketing automation workflows to drive engagement and conversion.

  • Monitor lead management and campaign performance, partnering with Sales Development to ensure effective follow-up on marketing-generated leads while tracking funnel performance, campaign metrics, and recommending data-driven optimizations.

Your skills & experience might also include:

  • Strong written and verbal communication skills with the ability to create compelling marketing content, campaign messaging, and digital copy.

  • Analytical and data-driven mindset, with experience tracking campaign performance, KPIs, and marketing funnel metrics to inform optimization and growth.

  • Hands-on experience with marketing tools and content platforms such as Canva and AI-enabled tools (e.g., Copilot) to support campaign execution, reporting, and marketing efficiency.

  • Demonstrable marketing experience, supporting digital marketing, social media, and campaign management. B2B SaaS or technology experience is a plus.

  • Experience working across digital marketing channels including email marketing, social media, or paid media; familiarity with ABM strategies and marketing automation platforms (e.g., Marketo, Salesforce) is a plus.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.

Top Skills

Canva
Marketo
Salesforce
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The Company
HQ: Loughborough
5,814 Employees
Year Founded: 1991

What We Do

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, the US and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Its innovative Access Workspace cloud solutions transform the way business software is used, giving every employee the freedom to do more of what’s important to them. Founded in 1991, The Access Group employs approximately 6,800 people.

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