Marketing Specialist

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Responsible for supporting the planning, coordination and execution of marketing initiatives, from content development through production, that drive customer engagement, sales growth and brand consistency across White Cap markets. This role collaborates cross-functionally with the Marketing, Sales, Category Management, and Digital teams to implement omnichannel campaigns, manage content and track performance against strategic goals. The specialist is responsible for delivering a wide range of sales support and brand-building initiatives from concept through production.

Major Tasks, Responsibilities and Key Accountabilities

Content and Creative Management: 

• Assist in creating and editing marketing content, including promotional materials, social media content, email campaigns, and website updates.

• Partner with internal creative team and external vendors to ensure brand consistency and message alignment across all channels.

Digital Marketing and Tools: 

• Support the execution of digital marketing strategies collaborating with business units to identify tactical needs and implement digital solutions that enhance campaign performance.

• Track performance metrics, monitor engagement and recommend data-driven optimizations to improve campaign ROI. 

• Manage internal and external resources for the development and deployment of digital assets.

Campaign Execution and Coordination: 

• Support the development and rollout of integrated marketing campaigns across a diverse mix of channels including digital, print, email, social media, events, and on-site activations. Ensure seamless customer experience by aligning messaging, creative assets, and timing across all touchpoints. 

• Coordinate campaign timelines, materials, and stakeholder communication to ensure on-time delivery and cross-functional alignment. 

• Collaborate with internal and external partners to adapt content for channel-specific formats while maintaining brand consistency. Monitor campaign performance across channels and optimize to improve reach, engagement and conversion.

Sales and Category Team Support: 

• Collaborate with Sales and Category teams to deliver targeted marketing materials and supplier program support.

• Ensure field teams have the right collateral, presentations, and assets to drive customer engagement and conversion.

Other Project Management Execution: 

• Manages a wide range of marketing projects through completion within established deadlines. 

• Reviews brand usage in diverse applications to ensure consistency and adherence to defined standards. 

• Manages corporate sponsorships and customer appreciation opportunities.

Reporting and Measurement: 

• Leverage existing dashboards and analytics platforms to monitor campaign performance and marketing effectiveness. 

• Collaborate with analytics and digital teams to interpret data and extract actionable insights that inform strategy and optimization. Influence reporting priorities by identifying OKRs aligned with business goals.

• Present findings and recommendations to marketing leadership for continuous improvement and data-driven decision-making.

Nature and Scope

• Demonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data.

• Nature of work requires increasing independence; receives guidance only on unusual, complex problems or issues. Work review typically involves periodic review of output by a supervisor and/or direct customers of the process.

• May provide general guidance/direction to or train junior level support or professional personnel.

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Typically requires overnight travel less than 10% of the time.

Education and Experience

• Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas.

Preferred Qualifications

• Bachelor's degree in Advertising, Marketing or related field.

• 3+ years' experience developing marketing communications projects and/or developing brand standards.

• Experience marketing construction products is highly preferred.

• Experience in managing advertising agencies, printing services and promotional item vendors.

• Experience serving internal clients.

• Strong organizational and project management skills; able to manage multiple priorities and deadlines.

• Excellent written and verbal communication skills.

• Analytical mindset with the ability to interpret data and present actionable insights.

• Collaborative and adaptable; thrives in a fast-paced, team-oriented environment.

This is a hybrid position. Eligible candidates residing in the greater Atlanta area will be asked to work two days a week in our Doraville, GA Field Support Center.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.