Marketing Specialist

Summary of Competitive Benefits & Perks:

• Health/Medical Insurance including Dental and Vision
• 401(k) with company match
• Paid time off
• Bonus/Target Incentive
• Tuition Reimbursement
• Complimentary usage of modern in-house fitness center
• On-premise full-service dining center discounts
• Discounts via the company’s EAP
• Monthly Employee Recognition Programs
• Referral bonus
• Pre-tax transportation options
• Plus more!

Essential Job Functions of the Marketing Specialist:

• Marketing Coordination Responsibilities:
• Work with the SVP of Leasing, the Director of Leasing and leasing staff in planning and coordinating all marketing events and activities (i.e., broker events, tenant grand openings and ribbon cuttings)
• Help create new marketing and branding initiatives for all new developments and existing projects
• Write and distribute marketing messages via social media and broadcast emails
• Write reports detailing analysis of event effectiveness and develop solutions to improve marketing efforts
• Partner with other departments (property management and acquisitions) on marketing initiatives to promote traffic at our shopping centers
• Coordinate and attend ribbon cuttings and photography at events
• Attend marketing meetings with Property Managers
• Coordinate Saul Centers, Inc. booth and presence at ICSC Conventions (RECON and Mid-Atlantic Idea Exchange) from end to end.
• Design and coordinate production of promotional giveaways (i.e., Visa gift cards, co-branded Starbucks cards, tech wipes, shopping bags, portable battery chargers, etc.)
• Coordinate Tenant Retention program working with Local County Chamber of Commerce
• Process marketing invoices including accounting for all marketing expenses and coordination of bill payment


• Print/Web:
• Generate and update all digital marketing related materials including marketing brochures, advertisements, banners and signage
• Coordinate, execute and measure effectiveness of various email marketing campaigns using Constant Contact.
• Serve as back up to Webmaster and assist in the future redesign of the Saul Centers, Inc. website


• Social Media:
• Work with vendors to market events at Saul Centers, Inc. shopping centers (SalesUp)
• Create and maintain Facebook, Instagram and X pages for various shopping centers
• Generate and post content on X


• Leasing Responsibilities:
• Draft written responses or replies via phone or e-mail when necessary. Response to regularly occurring requests for information
• Retrieve information from files when needed
• Scans, copy, fax and distribute leasing documents
• Process invoices
• Reconcile expenses for P-Card
• Provide support to the leasing agents
• Maintain media contact list
• Provide back-up support for the paralegal and other administrative assistants

Selection Criteria of the Marketing Specialist (Possesses the following technical skills:):

• HTML & CSS
• Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Adobe Acrobat)
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Constant Contact (Broadcast Email program)
• Google Analytics
• SEO for website
• Proficient in Social Media (Facebook, X and Instagram)

Education / Experience of the Marketing Specialist:

• Bachelor's Degree preferred, combination of education and experience or commensurate work-related experience3-5 years of relevant experience and/or training, or equivalent combination of education and experience
• Prior experience in a marketing role preferred
• Ability to work autonomously on assigned tasks and be able to take direction on given assignments

Working Conditions / Physical Requirements / Travel:

• This position is based in an office environment with prolonged periods of sitting at a desk and working on a computer.
• Approximately 10% of travel is required.

Core Company Competencies:

• Excellence: Demonstrates a commitment to continuous improvement, innovation, and achieving the highest possible standards for performance.
• Ethics: Demonstrates a commitment to integrity, peer respect, and fairness. Continuously demonstrates a strong work ethic by exhibiting an indisputable drive to get the job done.
• Results: Consistently going above and beyond to deliver exceptional results and value for the team and the organization.