Codeway

Performance Marketing Specialist

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Barcelona, Cataluña, ESP

In-Office

Software

The Role

About Codeway:

We build and publish mobile apps that reach millions — fast.

We’ve built category-leading apps time and time again — a track record proven by hits like Cleanup (#1 iPhone storage cleaner worldwide), Retake AI (#1 AI face editing app in the US), and Learna AI (the top AI language learning app globally), alongside 50+ other apps across productivity, edtech, wellness, and entertainment — all shaping the future of consumer mobile.

Since launching in 2020 with a small team in Istanbul, we’ve grown into a 300+ person global team. With over 400 million downloads and a worldwide footprint, we’re already one of the fastest-growing consumer tech companies in Europe — and Barcelona is our next big chapter.

Rooted in Istanbul, growing in Barcelona: We’re building the people, the systems, and the culture that will drive Codeway’s next phase of scale. Join us on one of the most exciting growth journeys the Barcelona tech scene will ever witness.

About the Role:

Anyone can run campaigns — few can truly own growth. You’ll go beyond buying impressions to create real impact, blending data, creativity, and curiosity to scale a global AI brand.

As a Performance Marketing Specialist at Codeway, you’ll drive strategy, execution, and performance for one of the world’s fastest-growing photo apps. We’re looking for a versatile, data-savvy, creative marketer who’s eager to test, learn, and grow fast.

Join the AI photo app redefining real beauty for millions. For years, photo editing apps all looked the same: filters, fake edits, and forgettable tools. Then came Retake, the breakout AI photo app changing how people see and present themselves online. In just two years, we’ve grown to 35M+ downloads and $40M+ ARR — and we’re just getting started.

What You’ll do

◦ Own end-to-end campaign execution: Plan, launch, and optimize user acquisition campaigns across Meta, TikTok, Google, and emerging platforms.

◦ Drive creative testing: Work closely with designers and copywriters to develop ad concepts, test new hypotheses, and scale top-performing ideas.

◦ Analyze, learn, and scale: Build and maintain dashboards, track KPIs, and use data to unlock new growth opportunities.

◦ Collaborate across teams: Partner with product, design, and data to understand user behavior and drive meaningful growth strategies.

◦ Innovate fearlessly: Experiment with new channels, creative formats, and campaign ideas — always pushing beyond what’s been done before.

◦ Build global partnerships: Collaborate with ad platform partners (Meta, TikTok, Google) and external agencies.

What you bring

◦ 2+ years of experience in performance marketing, digital growth, or paid media (ideally in mobile apps or consumer tech).

◦ Strong knowledge of paid social platforms (Meta, TikTok, Google Ads, etc.) and campaign optimization.

◦ Analytical mindset: confident using data to guide creative and budget decisions.

◦ Creative curiosity: you love testing new ideas and discovering what resonates with audiences.

◦ Collaborative energy: great communicator who thrives in fast-moving, cross-functional teams.

◦ Fluent in English; Spanish is a plus.

What We Offer

◦ The chance to work with a high-caliber, passionate international team building category-defining products

◦ Full-time contract with competitive salary

◦ Private health insurance, a generous meal card

◦ Full visa & relocation support if you’re moving to Barcelona

◦ Annual learning & development budget for courses, tools, or events that support your growth

◦ Free access to Codeway’s suite of apps across productivity, wellness, and education

◦ A top-notch office in the heart of the city

Our Hiring Process

Application → Recruiter Interview → Hiring Manager Interview → Case Study → Technical Interview → GM Interview → Offer

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The Company

Istanbul , Istanbul

356 Employees

Year Founded: 2020

What We Do

Founded in Istanbul in 2020, Codeway is on a mission to lead the mobile AI app space by developing cutting-edge apps that deliver top-notch user experiences and innovative technology, reaching millions worldwide. As the #1 subscription app publisher and the most downloaded app publisher on iOS between June and August 2024, Codeway has made a significant impact on the global mobile market. With a strong focus on AI research and continuous investment in R&D, we ensure that our technologies stand out in competitive markets. At the 2024 data.ai Publisher Awards, Codeway ranked 2nd among top publishers in EMEA, while our app Ask AI secured 4th place in the top apps category. Our proprietary AI technologies, developed by a dedicated in-house team, drive innovation in apps like Retake, which is gaining recognition globally. Codeway currently has over fifteen mobile products live, spanning categories such as photo editing, productivity, utilities, and entertainment. Our flagship apps include Wonder AI Art Generator, the most downloaded AI art app in 2023, and Chat & Ask AI Chatbot, one of the most downloaded AI chatbot apps in April 2023. On the App Store, Wonder ranks 4th in Graphic & Design, while Chat & Ask AI holds 11th place in Productivity. Our portfolio has already reached over 200 million users worldwide, highlighting our ability to resonate with diverse audiences. We are dedicated to creating category-defining apps, and our track record proves it. Beyond our products, Codeway’s success is reflected in our company culture. We have been certified as a Great Place to Work for two consecutive years, earning 1st place in the Great Place to Work in Turkey™ 2023, 1st in Best Workplaces in Technology™ 2023, and 6th in Best Workplaces in Europe™ 2023. We also rank 3rd on LinkedIn’s Top Startups 2023 list. As we continue to expand and release more apps, our focus remains on the intersection of AI and mobile technology. Join us and be part of this incredible journey