Marketing Specialist

This part-time (50%) position is responsible for developing and implementing the digital marketing and communication strategy for Global Blue Switzerland.
The role includes co-responsibility for the marketing budget and active support to the sales team in promoting and selling Global Blue’s and third-party digital marketing campaigns, products, and services.
The Marketing Specialist will also ensure the set-up, training, and maintenance of all necessary digital infrastructure, and sales and marketing materials.

o Implementation of customer-specific marketing campaigns — from presenting the available options, to data analysis, planning, monitoring, and final review.
o Deliver the assigned number of e-newsletters in three languages with call to action of applicable digital communication tools (e.g. Pardot). Analyse response rates and initiate corrective measures when results materially deviate from expectations
o Develop and manage alternative communication channels such as social media and mobile platforms, ensuring relevant and engaging content
o Ensure all in-store sales materials (digital and print) are up to date, adapting them to reflect the latest products and services. Support front-end systems with communication tools to increase the online refund ratio
o Periodically review and improve the content and user experience of the Mobile Customer Care (MCC) platform, and support its uptake through communication campaigns targeted at merchants and travellers.
o Build and maintain strong working relationships with internal marketing and communication teams to exchange best practices and implement corporate campaigns, including performance follow-up
o Negotiate and manage relationships with marketing and communication vendors, including pricing and contract terms
o Continuously monitor marketing and communication priorities and implement corrective actions when needed
o Conduct quality assessments and propose technical or digital training solutions for merchants (e.g., Digital Academy), supporting related IT implementations
o Maintain accurate and up-to-date information in the CRM system and generate relevant reports
o Collaborate with corporate teams and other business units to enhance the marketing and sales knowledge of local sales and merchant support teams with the attendance of the monthly sales meeting delivering marketing updates and information regarding planned or active campaigns
o Ensure full compliance with Group policies, SOX and applicable laws
o Support the Managing Director in preparing marketing and sales country budgets, forecasts, reports, other relevant business document and is primarily responsible for organizing internal events for Global Blue Switzerland (such as the summer party, Christmas party, Green Week, etc.)

o Excellent communication and analytical skills
o Strong customer orientation and team spirit
o Solid knowledge of digital marketing channels and tools
o Proactive, self-motivated, and highly organized
o Creative mindset and strong business acumen
o Effective decision-making and problem-solving abilities
o Excellent interpersonal skills and ability to influence across all levels
o Experienced in CRM and campaign reporting systems
o Proficient in MS Office (PowerPoint, Excel, Word, Outlook)
o Web design and content management knowledge
o Flexible, adaptable, and able to perform under pressure

The holder of this position will report to the Managing Director Switzerland and she/he will collaborate with:
o Sales team
o Corporate communication team and Consumer Engagement teams
o Merchant Service support functions
o Key customers and business stakeholders
o International marketing teams

o University Degree or equivalent, preferably in Marketing or Communication
o Several years of proven experience in digital marketing, advertising, or sales channels (agency or B2B/B2C environment preferred)
o Strong conceptual and communication skills
o Results-oriented, with determination to achieve objectives and contribute to long-term digital strategy
o Fluent in German and English (written and spoken) – any additional language is a further asset

The ideal candidate has prior experience as a Marketing Specialist or similar role within a B2B/B2C company or communication agency, with proven success in working in an international and matrix organization.

At Global Blue, we believe great work happens when talented people collaborate in a supportive and inspiring environment.

Here’s what you can expect:

• A role in a fast-growing, international company

• Continuous opportunities for professional development and career growth

• A truly multicultural workplace, collaborating with colleagues worldwide

• A dynamic, forward-thinking culture built on innovation and shared success

At Global Blue, we foster career growth through internal mobility, a multicultural environment, and an Agile Working Model that supports work-life balance and team spirit. Committed to sustainability, we prioritize positive impacts for employees, clients, and communities. Guided by our 5 Ways of Working, we focus on client satisfaction, collaboration, innovation, and value creation. As forward thinkers, we embrace open dialogue, continuous learning, and shared success to shape the future while delivering tangible results.

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