CRM Marketing Specialist

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a CRM Marketing Specialist, you'll manage the marketing strategy and operations for our Refer-A-Friend program to drive efficient customer acquisition at scale. You'll oversee Refer-A-Friend offers, reinvestment strategy, and calendar planning while marketing the program across channels like email, push notifications, in-app messaging, and direct mail. You'll become the expert on the Refer-A-Friend customer experience-identifying pain points, analyzing performance, and staying ahead of the competition to inform strategy and product improvements.
What you'll do

• Manage Refer-A-Friend program operations, including offer creation, site merchandising, and QA processes.
• Execute and optimize multi-channel campaigns across email, push notifications, in-app messaging, and direct mail.
• Define a structured testing roadmap and lead A/B test analysis to maximize business impact.
• Identify and act on key customer lifecycle moments to increase engagement and drive acquisition.
• Partner with Product and Engineering teams to prioritize and implement product enhancements.
• Collaborate with Analytics to evaluate performance, optimize marketing strategy, and evolve offer design.
• Track KPIs and deliver regular performance updates and insights to senior stakeholders.

What you'll bring

• Bachelor's Degree in Marketing, Business, Economics, or a related field.
• At least 3 years of marketing experience, preferably in eCommerce or gaming.
• Experience managing marketing strategy for a program or campaign and driving measurable growth.
• Strong written and verbal communication skills, including comfort presenting to senior leadership.
• Data-driven, strategic mindset with strong attention to detail.
• Proven ability to work cross-functionally with creative, product, and analytics teams.
• Self-starter who thrives in a fast-paced, constantly evolving environment.
• Experience with A/B testing and willingness to learn SQL and analytics tools.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.