The Crown Is Yours
As a Marketing Specialist, you'll manage the marketing strategy and operations for our Refer-A-Friend program to drive efficient customer acquisition at scale. You'll oversee Refer-A-Friend offers, reinvestment strategy, and calendar planning while marketing the program across channels like email, push notifications, in-app messaging, and direct mail. You'll become the expert on the Refer-A-Friend customer experience-identifying pain points, analyzing performance, and staying ahead of the competition to inform strategy and product improvements.
What you'll do
- Manage Refer-A-Friend program operations, including offer creation, site merchandising, and QA processes.
- Execute and optimize multi-channel campaigns across email, push notifications, in-app messaging, and direct mail.
- Define a structured testing roadmap and lead A/B test analysis to maximize business impact.
- Identify and act on key customer lifecycle moments to increase engagement and drive acquisition.
- Partner with Product and Engineering teams to prioritize and implement product enhancements.
- Collaborate with Analytics to evaluate performance, optimize marketing strategy, and evolve offer design.
- Track KPIs and deliver regular performance updates and insights to senior stakeholders.
What you'll bring
- Bachelor's Degree in Marketing, Business, Economics, or a related field.
- At least 3 years of marketing experience, preferably in eCommerce or gaming.
- Experience managing marketing strategy for a program or campaign and driving measurable growth.
- Strong written and verbal communication skills, including comfort presenting to senior leadership.
- Data-driven, strategic mindset with strong attention to detail.
- Proven ability to work cross-functionally with creative, product, and analytics teams.
- Self-starter who thrives in a fast-paced, constantly evolving environment.
- Experience with A/B testing and willingness to learn SQL and analytics tools.
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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Top Skills
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players.
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.