Marketing Specialist

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Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

Job Purpose:

The Integrated Marketing & Communications Specialist will support the regional marketing execution across Retail, Wholesale, Paid Media and Retail Theatre, ensuring alignment with central strategies. The successful candidate for this role is a pro-active team player, highly organized, eager to learn and passionate.

Key Responsibilities:

Retail Marketing

• Serve as primary liaison with local suppliers to manage and coordinate event execution
• Oversee logistics and implementation of in-store retail events, ensuring seamless operations and impactful client experiences
• Work closely with the Clienteling lead on smaller scale activations and support on personalized outreach initiatives

Wholesale Marketing

• Maintain regular contact with wholesale partners to manage organic and paid marketing support
• Coordinate delivery of product and campaign assets for SIS
• Support 360° projects and assist the manager in executing partner activations
• Work with the creative team to ensure timely delivery of customized assets for wholesale needs

Paid Media

• Support identification of high-impact paid media placements to drive awareness and engagement
• Coordinate asset selection with Integrated Marketing Manager
• Communicate media plans with store teams; collect and share visual proof of execution and performance metrics

Retail Theatre & Visual Merchandising

• Gather and report feedback from stores on VM execution and customer feedback
• Oversee the end-to-end process of seasonal window and VM installations working cross functionally with the retail and central teams, ensuring timely setup and flawless execution
• Monitor product availability and placement to ensure consistency with visual strategy

Finance & Budget Management

• Manage operational finance tasks across the Marketing & Communications EMEA team: vendor creation, PO processing, invoice tracking, and payment follow-up
• Communicate finance processes with external partners and internal teams to ensure compliance and timely processing
• Support ongoing budget tracking and assist in regular financial reporting across marketing functions

Peer Insights

• Conduct peer benchmarking and competitive analysis to identify industry trends and highlight opportunities for differentiation.

Performance metrics

• Track KPIs and compile results to support reporting across Marketing & Communication EMEA team

Experience, Education and Designations:

• Bachelor's and/or Master's degree in Marketing, Communications, Business
• 3–5 years of experience in marketing, with a strong preference for experience in the retail, luxury, fashion sectors.

Knowledge, Skills and Attributes:

• Strong project management and organizational skills with the ability to handle multiple priorities in a fast-paced environment.
• Creative thinking with a strategic mindset and problem-solving abilities.
• Exceptional attention to detail and a strong sense of brand aesthetics and storytelling.
• Proficiency in Microsoft Office Suite (especially PowerPoint and Excel) Power BI knowledge would be a plus.
• Ability to multi- task and work efficiently under pressure
• Entrepreneurial spirit
• A “can-do and positive”, “let’s make it happen” attitude
• Embrace continuous improvement by proposing new and/or better ways of working
• A continuous learner, determined with a passion for marketing and retail spaces

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.  We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at [email protected].