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A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now!
THE VALUE YOU’LL BRING:
The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.
As a Marketing Specialist with Smithfield, you will play a key role in driving the profitability and growth of iconic brands like Smithfield, Eckrich, and Nathan’s Famous. You will collaborate across departments, leveraging data and insights to develop impactful strategies and programs that support both brand and category growth. This role includes crafting marketing materials, building business recommendations, and executing initiatives that align with our overall business strategy. Success in this position hinges on effective teamwork with internal partners, external vendors, and customers to deliver best-in-class results.
WHAT YOU’LL DO:
The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.
Marketing Development: Create materials and support integrated plans, brand messaging, and promotional efforts.
Data Analysis & Strategy: Collect and assess market data to develop targeted strategies and measure ROI.
Category & Trade Marketing: Execute strategies across events, digital platforms, and trade marketing initiatives.
Cross-Team Collaboration: Work with Sales, Marketing, Agencies, and Business Management to drive data-driven solutions.
Process Optimization: Continuously enhance processes and capabilities to improve performance and outcomes.
WHAT WE’RE SEEKING:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
Education & Experience: Bachelor's Degree from an accredited four-year college or university in Marketing, Business Administration or related field and 1+ years of working with syndicated data, plus expertise in sales, marketing, category management, or trade marketing, or equivalent combination of education and experience, required.
Analytical Skills: Proficient in PC applications (Windows, Excel, PowerPoint), including Excel Pivot Tables and database queries to synthesize actionable recommendations.
Communication & Interpersonal Skills: Strong verbal and written communication abilities tailored to various organizational levels; effective in cross-functional environments.
Additional Requirements: Willingness to travel up to 30%.
OTHER SKILLS THAT MAKE YOU STAND OUT:
MBA preferred.
EEO Information
Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.
If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.
Top Skills
What We Do
Headquartered in Smithfield, Va. since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and a global reach. With more than 60,000 jobs globally, we are dedicated to producing "Good food. Responsibly®" and serve as one of the world's leading vertically integrated protein companies.
We have pioneered sustainability standards for more than two decades, including our industry-leading commitments to become carbon negative in U.S. company-owned operations and reduce GHG emissions 30 percent across our entire U.S. value chain by 2030. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield®, Eckrich® and Nathan's Famous®, among many others.
