Equine Marketing Specialist

Equine Marketing Specialist

Dalton, OH

Hybrid -(3 days onsite, 2 WFH)

The Marketing Specialist will focus on supporting the Marketing Manager and collaborating with the Technical Nutrition Marketing Specialist in the areas of digital/social media marketing and tradeshows. This role is expected to provide fact and insight-based solutions that drive growth for the BUCKEYE™ Nutrition brand.

What are we looking for?

• Bachelor’s Degree required
• 3+ years of experience in Social Media Marketing
• Previous experience in Shopper and/or Brand Marketing, Digital Marketing
• Equine experience required
• Strong communication skills and attention to detail
• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.
• Strong command skills with the ability to present and influence at various levels across the organization both internally and with key customers.
• Familiarity with customer strategies and differences amongst channels
• Ability to lift 50 lbs.
• Approx. 15-20% travel, overnights and weekends

What would be your key responsibilities?

• Develop and manage digital and social media strategies to drive business objectives
• Manage all social media platforms, and plan, create and manage a range of content across multiple channels to build brand awareness, including community management and analytics reports
• Work with agencies to design, create and deploy branded content, product features, dealer/distributor promotions and informational materials supporting our position as a leader in horse nutrition and supporting sales team requests
• Maintain and update the website, including production of web content in a manner that is appealing to targeted audience, developing brand awareness, generating inbound traffic, and encouraging conversion
• Develop external communications to support overall business objectives and position BUCKEYE Nutrition as a leader on key topics in horse care and nutrition
• Manage the media outreach with trade media, stakeholders and influencers to drive increased visibility of BUCKEYE Nutrition in the US and Canada, including press releases and business announcements as necessary
• Manage sponsored rider program, including social media calendar, BUCKEYE Nutrition branding, engagement, and communication to ensure optimal ROI
• Coordination of and attendance at events such as trade shows and conferences
• Proofread packaging and organize artwork
• Develop customer-specific shopper marketing strategies, working with brand / customer marketing / sales to align on annual planning objectives
• Participate in any training that is deemed necessary to enhance existing skills, enabling you to successfully carry out your duties in an efficient and productive manner
• Any other duties deemed necessary to carry out your role effectively

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.